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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Kosten
8,372
Costs
5,181
Salespeople
2,378
Verkaufspersonal
2,378
Theorie
2,254
Theory
2,150
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1,144
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1,035
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898
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883
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843
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614
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586
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586
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427
Schätzung
372
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356
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306
Consumer behaviour
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Business-to-business marketing
259
Kündigung
243
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Agency theory
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Verkäufer
236
Einzelhandel
230
Lieferantenmanagement
225
Supplier relationship management
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Dismissal
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213
Industrie
211
Retail trade
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Handelsspanne
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Kostenmanagement
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EU-Staaten
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Schmitz, Christian
9
Svensson, Göran
9
Rangarajan, Deva
8
Rodríguez, Rocío
8
Agnihotri, Raj
6
Ahearne, Michael
6
Adamson, Brent
5
Dixon, Matthew
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Schwepker, Charles H. <Jr.>
5
Terho, Harri
5
Alavi, Sascha
4
Bush, Alan J.
4
Dingus, Rebecca
4
Hughes, Douglas E.
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Martin, Jennifer S.
4
Sridhar, Shrihari
4
Toman, Nicholas
4
Badrinarayanan, Vishag
3
Bill, Fabian
3
Corsaro, Daniela
3
Echchakoui, Saïd
3
Friend, Scott B.
3
Good, Megan C.
3
Habel, Johannes
3
Krush, Michael T.
3
Lam, Son K.
3
Lee, You-Cheong
3
Leigh, Thomas W.
3
Lilien, Gary L.
3
Lussier, Bruno
3
Maggioni, Isabella
3
Paesbrugghe, Bert
3
Panagopoulos, Nikolaos G.
3
Parvinen, Petri
3
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Springer Fachmedien Wiesbaden
1
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Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of business & industrial marketing
26
Journal of business research : JBR
16
Journal of business-to-business marketing
15
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of personal selling & sales management
7
Journal of the Academy of Marketing Science
7
Handbook of business-to-business marketing
6
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business Guides on the Go
2
Business horizons
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
International journal of logistics : research and applications
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Naše gospodarstvo : NG
2
The Oxford handbook of strategic sales and sales management
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Cogent business & management
1
Columbia Business School Research Paper Forthcoming
1
Context and semantics for knowledge management : technologies for personal productivity
1
Gabler Rresearch
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
1
International business and economics research journal
1
International business development : a concise textbook focusing on international B-to-B contexts
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
259
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1
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
2
Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
Saved in:
3
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
4
Social networks within sales organizations : their development and importance for salesperson performance
Bolander, Willy
;
Satornino, Cinthia B.
;
Hughes, Douglas E.
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011410739
Saved in:
5
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
6
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
7
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
8
A process model of buyer responses to salesperson transgressions and recovery efforts : the impact of salesperson orientation
Hansen, John D.
;
Lund, Donald J.
;
DeCarlo, Thomas E.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10011486203
Saved in:
9
Conceptual foundations and case studies of salesforce compensation plans
Braumann, Marlon
-
2016
Persistent link: https://www.econbiz.de/10011523837
Saved in:
10
Soziale Vernetzung von Vertriebsmitarbeitern : empirische Studien in Business-to-Business-Märkten
Bill, Fabian
-
2015
-
1. Aufl. 2015
Persistent link: https://www.econbiz.de/10011349593
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