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Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector

Ceesay, Lamin B. - In: Inventi impact: retailing & consumer services (2018) 2, pp. 105-112

Persistent link: https://www.econbiz.de/10012130300

Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector

Chaddha, Priyanka; Agarwal, Bhawna - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 217-229

Persistent link: https://www.econbiz.de/10012427533

Banks, employees and brand promise delivery : customers' analytical perspective

Thomas, Baby; Rajendran, G. - In: International journal of business excellence 18 (2019) 1, pp. 42-63

Persistent link: https://www.econbiz.de/10012052225

Brand value proposition for bank customers in India

Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44

Persistent link: https://www.econbiz.de/10011617835

Internal service branding : exploring the perception 'gap' in India's banking sector

Srinivasan, Vikram - In: International journal of electronic customer … 4 (2010) 4, pp. 359-376

Persistent link: https://www.econbiz.de/10008839595

Employee retention strategies (ERS) and brand promise delivery (BPD) of commercial banks : an empirical analysis

Thomas, Baby; Rajendran, G.; Manzoor, A. K. Sheik - In: International journal of economic research 11 (2014) 1/2, pp. 497-523

Persistent link: https://www.econbiz.de/10010361525

Determinants of bank selection in Delhi : a factor analysis

Rao, A. Sajeevan; Sharma, R. K. - In: Paradigm : the journal of Institute of Management Technology 12 (2008) 1, pp. 57-63

Persistent link: https://www.econbiz.de/10003762526

CSR and Corporate Branding Effect on Brand Loyalty : A Study on Indian Banking Industry

Pratihari, Suvendu Kumar - 2018

from 430 savings bank customers in India. A new scale is developed and used to measure the CB as a single construct. A …

Persistent link: https://www.econbiz.de/10012914075

Pre- and post-rebranding performance evaluation : a case study of selected Indian banks

Kaul, Pushpanjali; Arora, Sangeeta - In: International journal of financial services management … 11 (2021) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012598667

Value Proposition of Banking Brands in India

Moorthi, Y.L.R. - 2013

]. This paper postulates that the value proposition of the banking brands in the West is different from that in India. It … hypothesizes that while foreign banks in India are chosen overridingly for self-expressive benefits, private Indian banks are …

Persistent link: https://www.econbiz.de/10013071339

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