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Personal norm and pro-environmental consumer behavior : an application of norm activation theory
Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49
Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...
Persistent link: https://www.econbiz.de/10012696130
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Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert; Pandelaere, Mario; Warlop, Luk; … - 2006
Persistent link: https://www.econbiz.de/10003633827
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig; Kotler, Philip - In: The SAGE handbook of social marketing, (pp. 80-94). 2011
Persistent link: https://www.econbiz.de/10009380705
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Besser entscheiden : wie Erkenntnisse über menschliches Verhalten das Regierungshandeln effizienter machen
Speich, Mark (contributor); Sunstein, Cass R. (contributor) - 2013
Persistent link: https://www.econbiz.de/10011391003
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The ethics of nudging
Sunstein, Cass R. - In: Yale journal on regulation 32 (2015) 2, pp. 413-450
Persistent link: https://www.econbiz.de/10011392562
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Consumer behaviour analysis and social marketing practice
Nicholson, Michael; Xiao, Sarah Hong - In: The service industries journal 31 (2011) 15/16, pp. 2535-2548
Persistent link: https://www.econbiz.de/10009413579
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Nudged to be consistent : comment
Engel, Christoph; Silverman, Dan - In: Journal of institutional and theoretical economics : JITE 169 (2013) 1, pp. 45-48
Persistent link: https://www.econbiz.de/10009718982
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An empirical approach for the development of nudges, how word associations and network analysis help to detect priming words
Sartori, Ricardo; Dorofeeva, Ksenia; Ceschi, Andrea - In: Journal of international business and economics : JIBE 13 (2013) 2, pp. 77-82
Persistent link: https://www.econbiz.de/10009789570
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Nudges vs. shoves
Sunstein, Cass R. - 2014
Persistent link: https://www.econbiz.de/10010373300
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Essays in applied behavioral economics
Trier Damgaard, Mette - 2016
Persistent link: https://www.econbiz.de/10011527290