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Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...

Persistent link: https://www.econbiz.de/10012696130

Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental

Cornelissen, Gert; Pandelaere, Mario; Warlop, Luk; … - 2006

Persistent link: https://www.econbiz.de/10003633827

Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing

Lefebvre, R. Craig; Kotler, Philip - In: The SAGE handbook of social marketing, (pp. 80-94). 2011

Persistent link: https://www.econbiz.de/10009380705

Besser entscheiden : wie Erkenntnisse über menschliches Verhalten das Regierungshandeln effizienter machen

Speich, Mark (contributor); Sunstein, Cass R. (contributor) - 2013

Persistent link: https://www.econbiz.de/10011391003

The ethics of nudging

Sunstein, Cass R. - In: Yale journal on regulation 32 (2015) 2, pp. 413-450

Persistent link: https://www.econbiz.de/10011392562

Consumer behaviour analysis and social marketing practice

Nicholson, Michael; Xiao, Sarah Hong - In: The service industries journal 31 (2011) 15/16, pp. 2535-2548

Persistent link: https://www.econbiz.de/10009413579

Nudged to be consistent : comment

Engel, Christoph; Silverman, Dan - In: Journal of institutional and theoretical economics : JITE 169 (2013) 1, pp. 45-48

Persistent link: https://www.econbiz.de/10009718982

An empirical approach for the development of nudges, how word associations and network analysis help to detect priming words

Sartori, Ricardo; Dorofeeva, Ksenia; Ceschi, Andrea - In: Journal of international business and economics : JIBE 13 (2013) 2, pp. 77-82

Persistent link: https://www.econbiz.de/10009789570

Nudges vs. shoves

Sunstein, Cass R. - 2014

Persistent link: https://www.econbiz.de/10010373300

Essays in applied behavioral economics

Trier Damgaard, Mette - 2016

Persistent link: https://www.econbiz.de/10011527290

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