Similar Search Results

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

International e-commerce for fashion products : what is the relationship with performance?

Macchion, Laura; Moretto, Antonella Maria; Caniato, Federico - In: International journal of retail & distribution management 45 (2017) 9, pp. 1011-1031

Persistent link: https://www.econbiz.de/10011791853

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331

Persistent link: https://www.econbiz.de/10012106629

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Persistent link: https://www.econbiz.de/10012596857

The linkage between social media influence and sustainable fashion consumption : alignment with SDG12 in the fashion industry

Madhura K.; Panakaje, Niyaz; Parvin, S. M. Riha - In: South Asian journal of management : SAJM 30 (2024) 5, pp. 184-204

Persistent link: https://www.econbiz.de/10014583718

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373355

Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda

Vladimirova, Katia; Henninger, C. E.; Alosaimi, S. I.; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 181-202

Persistent link: https://www.econbiz.de/10014530013

Shop at your own risk? : consumer activities in fashion e-commerce

Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318

Persistent link: https://www.econbiz.de/10013328292

1
2
3
4
5
6
7
8
9
10
Next
Last