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How to support the management of intangibles
Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211
Persistent link: https://www.econbiz.de/10010344141
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Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth
Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041
Persistent link: https://www.econbiz.de/10012031249
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Value Oriented Planning of Intangible Customer Contributions
Hirsch, Bernhard - 2012
This article presents a theory-based approach to the identification and integration of intangible elements of customer contribution to value-oriented planning. Our analysis is premised on the Resource Based View and the concept of Value Based Management. We develop a value driver tree, which...
Persistent link: https://www.econbiz.de/10013104915
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Upgrading opportunities in agricultural value chains : lessons from the analysis of the consumption of processed pineapple products in southern Benin
Aoudji, Augustin K. N.; Avocevou-Ayisso, Carolle; … - In: African journal of science, technology, innovation & … 9 (2017) 6, pp. 729-737
Persistent link: https://www.econbiz.de/10012009292
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
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A review and a conceptual framework of the key value drivers of mass customisation
Damm, Raphael; Pablos Heredero, Carmen de; Rodríguez … - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 411-430
Persistent link: https://www.econbiz.de/10010201176