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Repurchase loyalty for customer social co-creation e-marketplaces

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A test of two models of value creation in virtual communities

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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

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A new form of brand experience in online social networks : an empirical analysis

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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry

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The impact of value co-creation behaviour within the social media context

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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary

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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

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