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Value creation through integration of supply chain management and marketing strategy

Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 9 (2012) 1, pp. 7-26

Persistent link: https://www.econbiz.de/10009569483

Business value added through RFID deployment in retail : a synthesis, conceptual framework and research propositions

Madhani, Pankaj M. - In: International journal of electronic customer … 5 (2011) 3/4, pp. 305-322

Persistent link: https://www.econbiz.de/10009489242

Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management

Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 12 (2015) 3, pp. 7-26

Persistent link: https://www.econbiz.de/10011412145

Fast fashion retailing : RFID deployment for enhancing customer value proposition

Madhani, Pankaj M. - In: Fast fashion systems : theories and applications, (pp. 35-55). 2014

Persistent link: https://www.econbiz.de/10010234585

Enhancing customer lifetime value in fast fashion retailing with RFID initiatives

Madhani, Pankaj M. - In: International journal of business and globalisation : IJBG 15 (2015) 2, pp. 205-237

Persistent link: https://www.econbiz.de/10011574658

Enhancing customer value creation with market culture : developing 7Cs framework

Madhani, Pankaj M. - In: The IUP journal of management research : IJMR 17 (2018) 3, pp. 46-63

Persistent link: https://www.econbiz.de/10011980556

Lean Six Sigma deployment in BFSI sector : synthesising and developing customer value creation models

Madhani, Pankaj M. - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 272-314

Persistent link: https://www.econbiz.de/10011966943

Building a customer-focused culture in organisations : developing 7Cs model

Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232

Persistent link: https://www.econbiz.de/10011966955

Strategic supply chain management for enhancing competitive advantages : developing business value added framework

Madhani, Pankaj M. - In: International journal of value chain management : IJVCM 10 (2019) 4, pp. 316-338

Persistent link: https://www.econbiz.de/10012155313

Value Creation Through Cross-Functional Collaboration : Making a Case for SCM and Marketing Integration

Madhani, Pankaj M. - 2011

The paper aims to focus on and discuss the issues of cross-functional collaboration pertaining to SCM and marketing. In many firms, the SCM still seems to be disconnected from the marketing or demand side as it has only a faint idea of the drivers behind customer demand. Firms that have...

Persistent link: https://www.econbiz.de/10013125962