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~subject:"Beziehungsmarketing"
~subject:"Brand"
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Beziehungsmarketing
Brand
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,036
Jugendliche
8,927
Relationship marketing
8,922
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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Undetermined
6,602
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2,579
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Article
11,955
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3,728
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20
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2
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10,582
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10,582
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1,225
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1,225
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612
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612
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583
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486
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448
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440
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193
Sammelwerk
193
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127
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127
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120
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87
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86
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86
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71
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47
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31
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28
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27
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27
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26
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13
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Han, Heesup
44
Huber, Frank
38
Hollebeek, Linda D.
33
Sattler, Henrik
33
Kumar, V.
30
Mattila, Anna S.
30
Fournier, Susan
29
Ko, Eunju
29
Burmann, Christoph
28
Esch, Franz-Rudolf
28
Phau, Ian
28
Verhoef, Peter C.
28
Bang, Nguyen
27
Dawes, John
27
De Chernatony, Leslie
27
Herrmann, Andreas
27
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
26
Bauer, Hans H.
25
Baumgarth, Carsten
25
Sarkar, Abhigyan
25
Usman, Osly
24
Bruhn, Manfred
23
Khan, Imran
23
Chintagunta, Pradeep K.
21
Prentice, Catherine
21
Japutra, Arnold
20
Melewar, T. C.
20
Rahman, Zillur
20
Klaus, Philipp
19
Romaniuk, Jenni
19
Sarkar, Juhi Gahlot
19
Sreejesh, S.
19
Veloutsou, Cleopatra
19
Fetscherin, Marc
18
Rather, Raouf Ahmad
18
Swoboda, Bernhard
18
Bronnenberg, Bart J.
17
Foscht, Thomas
17
Franses, Philip Hans
17
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Springer Fachmedien Wiesbaden
23
Université Paris-Dauphine (Paris IX)
19
National Bureau of Economic Research
13
American Marketing Association
9
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
8
Haufe-Lexware GmbH & Co. KG
5
Lithuanian University of Agriculture
5
Siauliai University
5
Verlag Dr. Kovač
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
ISM University of Management and Economics
4
Information Resources Management Association
4
Markenverband
4
Université Paris-Dauphine
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
IGI Global
3
Nomos Verlagsgesellschaft
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Springer-Verlag GmbH
2
United States Trademark Association
2
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Published in...
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Journal of business research : JBR
579
Journal of retailing and consumer services
572
The journal of brand management : an international journal
308
The journal of product & brand management
233
International journal of hospitality management
182
Psychology & marketing
137
The journal of services marketing
120
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
103
Asia Pacific journal of marketing and logistics
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
SpringerLink / Bücher
99
Journal of strategic marketing
92
Journal of marketing
91
Journal of retailing
87
Cogent business & management
86
Industrial marketing management : the international journal for industrial and high-tech firms
81
Journal of hospitality marketing & management
78
Journal of travel and tourism marketing
74
Marketing intelligence & planning
74
International journal of contemporary hospitality management
73
The service industries journal
72
The international review of retail, distribution and consumer research
70
International journal of retail & distribution management
66
Marketing letters : a journal of research in marketing
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of service management
58
The journal of consumer marketing
58
Journal of marketing management : MM
57
Business horizons
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of marketing communications
55
Tourism management : research, policies, practice
55
International journal of consumer studies
54
Services marketing quarterly
54
Journal of fashion marketing and management
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of retail and distribution management
51
International journal of internet marketing and advertising : IJIMA
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
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Source
All
ECONIS (ZBW)
15,548
RePEc
96
BASE
31
EconStor
13
OLC EcoSci
6
Other ZBW resources
6
ArchiDok
4
USB Cologne (EcoSocSci)
1
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Showing
1
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10
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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