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~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~subject:"Strategic management"
~subject:"Theorie"
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Beziehungsmarketing
Einzelhandel
Strategic management
Theorie
Relationship marketing
25,035
Konsumentenverhalten
8,917
Consumer behaviour
8,914
Customer satisfaction
5,403
Kundenzufriedenheit
5,401
Shareholder Value
4,708
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4,707
Service quality
3,936
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3,327
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3,165
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3,086
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2,583
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2,556
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2,546
Customer value
2,418
Lieferantenmanagement
2,263
Supplier relationship management
2,263
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2,045
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2,045
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2,002
Marketing management
1,969
Markenimage
1,903
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1,899
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1,782
E-commerce
1,642
Online-Marketing
1,576
Corporate Governance
1,562
Internet marketing
1,549
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1,547
Kundenintegration
1,530
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1,529
USA
1,456
United States
1,440
Vertrauen
1,371
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Bruhn, Manfred
115
Homburg, Christian
109
Kumar, V.
83
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
50
Herrmann, Andreas
50
Hollebeek, Linda D.
50
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Töpfer, Armin
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Matzler, Kurt
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Georgi, Dominik
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Eggert, Andreas
28
Evanschitzky, Heiner
28
Grönroos, Christian
28
Sheth, Jagdish N.
28
Grewal, Dhruv
27
Hammerschmidt, Maik
27
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
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Springer Fachmedien Wiesbaden
66
IGI Global
17
National Bureau of Economic Research
15
American Marketing Association
10
Verlag Dr. Kovač
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Harvard Graduate School of Business Administration
7
AMACOM
6
Haufe-Lexware GmbH & Co. KG
6
Shaker Verlag
6
Universität St. Gallen
6
Fachhochschule Reutlingen / European School of Business
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Deutschland / Bundeswehr / Universität Hamburg
4
Erich-Schmidt-Verlag <Berlin>
4
Svenska Handelshögskolan <Helsinki>
4
Technische Universität Dresden
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
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3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
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Journal of business research : JBR
650
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
277
The journal of services marketing
225
The journal of business & industrial marketing
194
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Gabler Edition Wissenschaft
137
Journal of marketing
125
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
98
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Springer eBook Collection / Business and Economics
75
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
70
Journal of financial services marketing : JFSM
70
European journal of operational research : EJOR
69
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Source
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ECONIS (ZBW)
26,404
USB Cologne (EcoSocSci)
22
USB Cologne (business full texts)
3
EconStor
1
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1
Conceptualizing value creation in the platform era
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
2
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
Saved in:
3
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
4
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
5
Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2003
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001749762
Saved in:
6
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576361
Saved in:
7
Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
8
Dynamic customer relationship valuation : effects, determinants, and management
Losch, Nadine
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009553838
Saved in:
9
Customer acquisition and value management
Schulze, Christian
-
2012
Persistent link: https://www.econbiz.de/10009541462
Saved in:
10
Customer value : Kundenvorteile schaffen Unternehmensvorteile
Belz, Christian
;
Bieger, Thomas
-
2006
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003314096
Saved in:
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