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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Messung"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Beziehungsmarketing
Markenführung
Messung
Consumer behaviour
233
Konsumentenverhalten
233
Brand management
82
Markenartikel
81
Brand
80
Brand image
45
Markenimage
45
Theorie
30
Theory
30
Marketingmanagement
27
Deutschland
26
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26
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26
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24
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24
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20
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19
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Marketing
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12
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12
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12
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11
Internationales Marketing
11
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10
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10
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10
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10
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Article
70
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33
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Handbook
Reprint
Article in journal
12,213
Aufsatz in Zeitschrift
12,213
Aufsatz im Buch
1,094
Book section
1,094
Hochschulschrift
508
Graue Literatur
422
Non-commercial literature
422
Thesis
392
Working Paper
310
Arbeitspapier
302
Collection of articles of several authors
184
Sammelwerk
184
Conference paper
142
Konferenzbeitrag
142
Aufsatzsammlung
134
Case study
80
Fallstudie
80
Konferenzschrift
52
Bibliografie enthalten
33
Bibliography included
33
Handbuch
31
Conference proceedings
28
Lehrbuch
28
Ratgeber
22
Textbook
22
Collection of articles written by one author
21
Sammlung
21
Guidebook
20
Glossar enthalten
9
Glossary included
9
Systematic review
9
Übersichtsarbeit
9
Bibliografie
7
Festschrift
7
Mehrbändiges Werk
6
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6
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5
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5
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English
84
German
20
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Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
4
Hippner, Hajo
4
Schmitt, Bernd
4
Wilde, Klaus D.
4
Esch, Franz-Rudolf
3
Fournier, Susan
3
McCarthy, Michael S.
3
Park, C. Whan
3
Aaker, David A.
2
De Chernatony, Leslie
2
Farr, Andy
2
Held, Dirk
2
Milberg, Sandra J.
2
Pauwels-Delassus, Véronique
2
Scheier, Christian
2
Zarantonello, Lia
2
Aaker, Jennifer
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Azoulay, Audrey
1
Backhaus, Klaus
1
Baetzgen, Andreas
1
Barnard, Neil
1
Batra, Rajeev
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Bearden, William O.
1
Bengtsson, Anders
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Boltz, Dirk-Mario
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brown, Tom
1
Bruhn, Manfred
1
Burt, Steven
1
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Internationales Design Zentrum Berlin
1
Springer Fachmedien Wiesbaden
1
Published in...
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Brand management ; Vol. 2
13
The evolution of brands : from signals of quality to storehouses of trust
11
Brand management ; Vol. 3
10
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Measuring and managing brands
8
International marketing ; Vol. 2
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate brand and corporate reputation
2
Marketing-mix strategies - product strategy and promotion strategy
2
Advances in marketing, customer relationship management, and e-serivices (AMCRMES) book series
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Die Stern-Bibliothek
1
Gabler-Lehrbuch
1
Global-local consumption
1
Haufe Wirtschafts-Sachbuch
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Premier reference source
1
SpringerLink / Bücher
1
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1
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ECONIS (ZBW)
103
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103
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1
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
2
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
3
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
4
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
5
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
6
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
7
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
8
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
9
Evidence concerning the importance of perceived
brand
differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
10
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
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