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~subject:"Beziehungsmarketing"
~subject:"USA"
~type_genre:"Lehrbuch"
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Beziehungsmarketing
USA
Marketing
1,045
Theorie
455
Theory
454
Marketingmanagement
419
Marketing management
397
Deutschland
215
Germany
212
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156
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147
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145
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138
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122
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122
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97
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87
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60
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44
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44
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44
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42
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41
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39
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37
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30
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29
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29
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25
Kommunikation
25
Online-Marketing
25
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Internationales Marketing
24
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23
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23
International marketing
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24
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English
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Kotler, Philip
21
Armstrong, Gary
12
Ferrell, Odies C.
5
Newnan, Donald G.
5
Perreault, William D.
5
Boone, Louis E.
4
Eschenbach, Ted G.
4
Keller, Kevin Lane
4
Kurtz, David L.
4
Lavelle, Jerome P.
4
McCarthy, Edmund Jerome
4
Opresnik, Marc Oliver
4
Winkelmann, Peter
4
Bitner, Mary Jo
3
Cannon, Joseph P.
3
Gremler, Dwayne D.
3
Hartley, Robert F.
3
Hollensen, Svend
3
Zeithaml, Valarie A.
3
Aaker, David A.
2
Andreasen, Alan R.
2
Bearden, William O.
2
Bruhn, Manfred
2
Day, George S.
2
Ferrell, Linda
2
Forgionne, Guisseppi A.
2
Hirt, Geoffrey A.
2
Ingram, Thomas N.
2
LaForge, Raymond W.
2
Lewis, Neal A.
2
Marks, Stephen G.
2
Mattmüller, Roland
2
Mintz, Steven M.
2
Morris, Roselyn E.
2
Pride, William M.
2
Samuelson, William
2
Ahlert, Martin
1
Anderson, David Ray
1
Arnould, Eric J.
1
Baack, Donald
1
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Always learning
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(McGraw-Hill, Irwin series in marketing)
1
Always Learning
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CIM coursebook
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Dryden Press series in marketing
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Gabler Lehrbuch
1
Gabler-Lehrbuch
1
International student edition
1
Irwin publications in economics
1
Managementwissen für Studium und Praxis
1
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1
Meffert Marketing Edition
1
Pearson Education International
1
Prentice Hall marketing
1
Reihe: Marketing-Praxis : Schriften des Instituts für Kreatives Marketing
1
The Irwin series in marketing
1
The Irwin series in quantitative analysis for business
1
The McGraw-Hill Irwin series in finance, insurance, and real estate
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
West series on strategic market management
1
Wiley series in management
1
wi - Wirtschaft / Marketing
1
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Source
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ECONIS (ZBW)
122
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1
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Retail marketing : for employees, managers, and entrepreneurs
Meyer, Warren G.
(
contributor
)
-
1988
-
8. ed
Persistent link: https://www.econbiz.de/10000743328
Saved in:
5
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
6
Marketing mistakes
Hartley, Robert F.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000697593
Saved in:
7
Bank marketing : a guide to strategic planning
Reidenbach, R. Eric
-
1986
Persistent link: https://www.econbiz.de/10000699343
Saved in:
8
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
9
Marketing strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
10
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
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