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~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
~type_genre:"Festschrift"
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Beziehungsmarketing
Consumer behaviour
269
Konsumentenverhalten
269
Markenartikel
86
Brand
74
Deutschland
71
Germany
67
Verbraucherverhalten
67
Youth
67
Brand management
60
Markenführung
60
Jugend
58
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53
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50
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45
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43
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42
Marketingmanagement
40
Marketing management
38
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33
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32
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30
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30
Niedrigpreisstrategie
30
Relationship marketing
29
Brand image
26
Business model
22
Geschäftsmodell
22
Aufsatzsammlung
21
Markenpolitik
21
Bekleidungsindustrie
19
Clothing industry
19
Airline
18
Fluggesellschaft
18
Welt
18
World
18
Erfolgsfaktor
17
Großbritannien
17
Social conditions
17
Success factor
17
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19
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10
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Bibliographie
Case study
Festschrift
Article in journal
6,946
Aufsatz in Zeitschrift
6,946
Aufsatz im Buch
441
Book section
441
Hochschulschrift
277
Thesis
215
Graue Literatur
199
Non-commercial literature
199
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
58
Fallstudie
25
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
15
Lehrbuch
15
Collection of articles written by one author
13
Handbook
13
Handbuch
13
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13
Textbook
12
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10
Reprint
10
Ratgeber
8
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7
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7
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3
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2
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English
24
German
7
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Öberg, Christina
2
Aichner, Thomas
1
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Carlson, Jamie
1
Carù, Antonella
1
De Vries, Natalie Jane
1
Ekanayake, E. M.
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Gilbreth, Lillian Moller
1
Graham, Laurel D.
1
Griese, Kai-Michael
1
Guercini, Simone
1
Hiraoka, Clemens
1
Honegger, Philip
1
Hornung, Sabine
1
Ind, Nicholas
1
Jacob, Frank
1
Jham, Vimi
1
Kleemann, Frank
1
Mikulić, Josip
1
Mukherjee, Amit
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Perrett, Mark
1
Persson, Andreas
1
Prebežac, Darko
1
Puri, Sandeep
1
Reidenbach, Judith
1
Riekhof, Hans-Christian
1
Rossi, Carla
1
Sanayei, Ali
1
Scheidegger, Reto
1
Scoubeau, Chantal
1
Shafeai, Reza
1
Smith, Alan D.
1
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The journal of brand management : an international journal
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Cases on ...
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of historical research in marketing
1
Journal of international marketing and marketing research
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
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ECONIS (ZBW)
29
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1
Examining the drivers and
brand
performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
5
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
6
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
7
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
8
Conscientious
brand
criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
9
Brand
together : how co-creation generates innovation and re-energizes brands
Ind, Nicholas
;
Fuller, Clare
;
Trevail, Charles
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009512904
Saved in:
10
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
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