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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Vertriebsweg
4,885
Distribution channel
4,881
Einzelhandel
893
Retail trade
882
Theorie
841
Theory
835
Consumer behaviour
834
Konsumentenverhalten
834
Electronic Commerce
653
Online-Handel
621
Online retailing
619
E-commerce
614
Lieferkette
609
Supply chain
609
Relationship marketing
465
Deutschland
460
Germany
438
Lieferantenmanagement
438
Supplier relationship management
438
Preismanagement
426
Pricing strategy
426
Game theory
391
Marketingmanagement
391
Spieltheorie
389
Marketing management
380
USA
315
United States
310
Absatzweg
249
Internet
235
Competition
198
Online-Marketing
198
Internet marketing
194
Marketing
194
Wettbewerb
191
Vertrieb
137
Physical distribution
123
Logistik
117
Logistics
116
Brand management
114
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All
Undetermined
198
Free
57
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Article
366
Book / Working Paper
98
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Article in journal
302
Aufsatz in Zeitschrift
302
Aufsatz im Buch
63
Book section
63
Hochschulschrift
29
Thesis
23
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
11
Working Paper
11
Aufsatzsammlung
8
Conference paper
7
Konferenzbeitrag
7
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Sammelwerk
5
Handbook
2
Handbuch
2
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1
Elektronischer Datenträger
1
Festschrift
1
Konferenzschrift
1
Lehrbuch
1
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1
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1
Übersichtsarbeit
1
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English
371
German
95
Author
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Neslin, Scott A.
11
Schramm-Klein, Hanna
6
Verhoef, Peter C.
6
Frasquet Deltoro, Marta
5
Konuş, Umut
5
Shankar, Venkatesh
5
Pauwels, Koen
4
Ruyter, Ko de
4
Schögel, Marcus
4
Sesé, F. Javier
4
Steinmann, Sascha
4
Straker, Karla
4
Valentini, Sara
4
Wrigley, Cara
4
Ahlert, Dieter
3
Bartmann, Dieter
3
Binder, Jochen
3
Chatterjee, Sharmila
3
Chocarro, Raquel
3
Dutta, Shantanu
3
Fürst, Andreas
3
Gallino, Santiago
3
Gao, Fei
3
Gu, Flora Fang
3
Karjaluoto, Heikki
3
Kushwaha, Tarun
3
Lajos, Joseph
3
Mollá Descals, Alejandro
3
Montaguti, Elisa
3
Neslin, Scott
3
Nirschl, Marco
3
Peters, Anja
3
Rajaobelina, Lova
3
Schulten, Matthias Bernhard
3
Schumann, Jan Hendrik
3
Sousa, Rui
3
Soysal, Gonca
3
Wagner, Gerhard
3
Wang, Danny T.
3
Zhang, Chuang
3
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Josef Eul Verlag GmbH
1
Ludwig-Maximilians-Universität München
1
Rostocker Bankenkolloquium <2002, Rostock>
1
Universität Rostock / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft
1
Universität St. Gallen
1
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Journal of retailing and consumer services
25
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of retailing
15
Journal of marketing channels : ... distribution systems, strategy, and management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of business & industrial marketing
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
European journal of operational research : EJOR
4
Handbuch Multi-Channel-Marketing
4
International journal of production economics
4
International journal of retail and distribution management
4
Journal of marketing
4
Journal of service research : JSR
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Inventi impact: retailing & consumer services
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
SpringerLink / Bücher
3
The service industries journal
3
Cogent business & management
2
Contemporary issues in digital marketing
2
Die Bank
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
European journal of marketing
2
European retail research
2
Handbook of marketing strategy
2
International business review : the official journal of the European International Business Academy
2
International journal of electronic customer relationship management : IJECRM
2
International journal of production research
2
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ECONIS (ZBW)
464
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1
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of
464
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1
Differences in consumer loyalty and willingness to pay for service attributes across digital channels : a study of the Japanese digital content market
Kim, Donghun
;
Sugai, Philip
- In:
Telecommunications policy : the international journal …
32
(
2008
)
7
,
pp. 480-489
Persistent link: https://www.econbiz.de/10003753852
Saved in:
2
Integration der Vertriebswege im Retail Banking : Herausforderungen des Multi-Channel-Managements
Hahn, Marco
;
Keck, Markus
- In:
Customer Relationship Management : neue …
,
(pp. 91-106)
.
2008
Persistent link: https://www.econbiz.de/10003644181
Saved in:
3
The relationship of governance mechanisms and customer loyalty in insurance industry : the difference of internet insurers and traditional insurers
Yang, Heng-Li
;
Wu, Ya-Ling
- In:
International journal of services and standards
4
(
2008
)
3
,
pp. 248-268
Persistent link: https://www.econbiz.de/10003741723
Saved in:
4
Die Wahl des richtigen Vertriebswegs in den Vorleistungsindustrien der Landwirtschaft : konzeptionelle Überlegungen und empirische Ergebnisse
Voss, Julian
;
Spiller, Achim
-
2008
Persistent link: https://www.econbiz.de/10003743118
Saved in:
5
The impact of interpersonal Guanxi on exercise of power in a Chinese marketing channel
Zhuang, Guijun
;
Xi, Youmin
;
El-Ansary, Adel
- In:
Journal of marketing channels : ... distribution …
15
(
2007/08
)
2/3
,
pp. 185-210
Persistent link: https://www.econbiz.de/10003786183
Saved in:
6
Strategien im Retail-Banking : Finanzdienstleister im veränderten Wettbewerb
Grussert, Hans
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003776930
Saved in:
7
Multi-channel retailing and customer satisfaction : implications for e-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Contemporary research in e-branding
,
(pp. 280-291)
.
2009
Persistent link: https://www.econbiz.de/10003778273
Saved in:
8
Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
Saved in:
9
Customer orientated contact management in private banking with multi channel management
Pracht, Andreas
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 232-240)
.
2006
Persistent link: https://www.econbiz.de/10003280173
Saved in:
10
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
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