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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Theorie
622,171
Theory
607,085
USA
42,744
United States
41,563
Schätzung
29,253
Marketing
29,170
Estimation
28,503
Deutschland
26,445
Relationship marketing
25,147
Welt
25,033
Germany
24,615
World
24,415
Geldpolitik
22,222
Monetary policy
21,504
Portfolio-Management
18,632
Konsumentenverhalten
18,618
Consumer behaviour
18,457
Portfolio selection
18,431
Risiko
17,327
Risk
17,132
Mathematische Optimierung
16,767
Mathematical programming
16,663
Prognoseverfahren
13,730
Forecasting model
13,467
Wirtschaftswachstum
13,155
Spieltheorie
12,771
Zeitreihenanalyse
12,652
Arbeitszufriedenheit
12,596
Economic growth
12,554
Job satisfaction
12,346
Time series analysis
12,275
Game theory
12,061
Experiment
11,377
Börsenkurs
10,900
Share price
10,703
Innovation
10,701
Asymmetrische Information
10,528
Wettbewerb
10,481
Asymmetric information
10,245
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Undetermined
8,360
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3,322
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Article
18,284
Book / Working Paper
6,860
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31
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Article in journal
14,804
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3,361
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3,361
Hochschulschrift
1,448
Thesis
1,172
Graue Literatur
1,046
Non-commercial literature
1,046
Working Paper
685
Arbeitspapier
656
Collection of articles of several authors
551
Sammelwerk
551
Case study
445
Fallstudie
445
Aufsatzsammlung
370
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
142
Conference paper
136
Konferenzbeitrag
136
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
102
Conference proceedings
70
Collection of articles written by one author
54
Sammlung
54
Reprint
47
Glossar enthalten
24
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24
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24
Festschrift
19
Systematic review
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English
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German
5,122
French
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Czech
6
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4
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4
Romanian
3
Spanish
3
Dutch
2
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1
Multiple languages
1
Russian
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Author
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Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Institution
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Springer Fachmedien Wiesbaden
61
IGI Global
17
National Bureau of Economic Research
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Published in...
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Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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Source
All
ECONIS (ZBW)
25,028
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
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1
Developing our understanding of patronizing frontline employees
Anaza, Nwamaka A.
;
Rutherford, Brian N.
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
4
,
pp. 340-358
Persistent link: https://www.econbiz.de/10009581806
Saved in:
2
Does employer branding facilitate the retention of healthcare employees? : a mediation moderation study through organisational identification, psychological involvement, and employ...
Salameh, Anas Abdelsatar Mohammad
;
Aman-Ullah, Attia
; …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014334498
Saved in:
3
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
Saved in:
4
Internes
Marketing
: Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred
(
contributor
)
-
1999
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
Saved in:
5
The importance of internal relationship
marketing
for external relationship success
Liljander, Veronica
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 161-192)
.
2000
Persistent link: https://www.econbiz.de/10001456714
Saved in:
6
Bedürfnisorientierte Anreizgestaltung als Konsequenz einer instrumentellen Begriffsinterpretation von
Personalmarketing
Meyer, Stefan
-
2002
Persistent link: https://www.econbiz.de/10002049568
Saved in:
7
Der Vier-Märkte-Ansatz als Heuristik für ein differenziertes
Marketing
von KMU
Schenk, Hans-Otto
- In:
Unternehmer und Unternehmensperspektiven für Klein- …
,
(pp. 461-475)
.
2000
Persistent link: https://www.econbiz.de/10001524109
Saved in:
8
Essays on service management : from customer attitude to company profit ; sustainability and insurance ; customer information disclosure ; linking employer branding and service bra...
Bodderas, Mareike
-
2011
Persistent link: https://www.econbiz.de/10008938612
Saved in:
9
Kundenzufriedenheit und
Arbeitszufriedenheit
bei Dienstleistungen : Operationalisierung und Erklärung am Beispiel des Handels
Schwetje, Thomas
-
1999
Persistent link: https://www.econbiz.de/10001408788
Saved in:
10
Design des Vertriebsmodells nach Unternehmensübernahmen im IT-Markt : eine empirische Analyse des Kundennutzens, der Mitarbeiterzufriedenheit und der Kostenstrukturen
Borchert, Carsten
-
2016
Persistent link: https://www.econbiz.de/10011523648
Saved in:
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