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~subject:"Beziehungsmarketing"
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Stimmung und Werbewirkung
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Beziehungsmarketing
Emotion
10,429
Werbewirkung
7,891
Advertising effects
7,666
Konsumentenverhalten
6,747
Consumer behaviour
6,724
Werbung
3,915
Advertising
3,845
Online-Marketing
2,258
Internet marketing
2,246
Wirtschaftspsychologie
1,904
Markenführung
1,708
Brand management
1,706
Economic psychology
1,657
Theorie
1,632
Theory
1,609
Markenimage
1,369
Brand image
1,343
Kognition
1,181
Cognition
1,177
Werbepsychologie
1,175
Experiment
1,143
USA
1,099
United States
1,081
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,039
Personality psychology
1,032
Relationship marketing
1,002
Social Web
988
Social web
987
Deutschland
862
Intelligenz
852
Intelligence
830
Germany
827
Kundenzufriedenheit
820
Brand
819
Customer satisfaction
819
Markenartikel
819
Arbeitszufriedenheit
718
Job satisfaction
716
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Undetermined
537
Free
114
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Article
868
Book / Working Paper
137
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Article in journal
807
Aufsatz in Zeitschrift
807
Aufsatz im Buch
65
Book section
65
Hochschulschrift
44
Thesis
28
Graue Literatur
26
Non-commercial literature
26
Working Paper
14
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12
Collection of articles of several authors
12
Sammelwerk
12
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8
Ratgeber
8
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7
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4
Conference paper
4
Fallstudie
4
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4
Collection of articles written by one author
3
Sammlung
3
Bibliografie enthalten
1
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1
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1
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1
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English
912
German
93
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Han, Heesup
7
Ahn, Jiseon
5
Babin, Barry J.
5
Barnes, Donald C.
5
Folse, Judith Anne Garretson
5
Huber, Frank
5
Hur, Won-Moo
5
Qu, Hailin
5
Sarkar, Abhigyan
5
Alnawas, Ibrahim
4
Back, Ki-Joon
4
Bock, Dora E.
4
Cai, Ruiying
4
Hussain, Khalid
4
Junaid, Muhammad
4
Moon, Tae Won
4
Ribeiro, Manuel Alector
4
Schnoor, Anje
4
Vlachos, Pavlos A.
4
Woosnam, Kyle Maurice
4
Ahuvia, Aaron
3
Ashkanasy, Neal M.
3
Bagozzi, Richard P.
3
Bajpai, Naval
3
Chebat, Jean-Charles
3
Chen, Annie Huiling
3
Ernst, Holger
3
Esmaeilpour, Majid
3
Fetscherin, Marc
3
Garg, Ruchi
3
Gouthier, Matthias H. J.
3
Groth, Markus
3
Gustafsson, Anders
3
Gómez-Suárez, Mónica
3
Hanks, Lydia
3
Heinrich, Daniel
3
Hou, Fujun
3
Hussein, Ananda Sabil
3
Hyun, Sunghyup Sean
3
Härtel, Charmine E. J.
3
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Springer Fachmedien Wiesbaden
2
Eric Cuvillier <Firma>
1
Fachhochschule Reutlingen / European School of Business
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
Technische Universität Chemnitz
1
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Journal of business research : JBR
50
Journal of retailing and consumer services
43
International journal of hospitality management
37
The journal of brand management : an international journal
20
The journal of services marketing
19
The journal of product & brand management
17
Psychology & marketing
15
International journal of internet marketing and advertising : IJIMA
11
European journal of marketing : EJM
10
Journal of service theory and practice : JSTP
10
Tourism management : research, policies, practice
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
International journal of contemporary hospitality management
9
Journal of travel and tourism marketing
9
Service business
9
The service industries journal
9
Asia Pacific journal of marketing and logistics
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
The international journal of bank marketing : IJBM
7
Cogent business & management
6
International journal of market research
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Administrative Sciences : open access journal
5
European journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business excellence : IJBEX
5
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ECONIS (ZBW)
1,003
EconStor
2
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1
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date (oldest first)
1
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
2
Branding your business
Hammond, James
-
2011
-
Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
Saved in:
3
Sense and sensibility : the language of emotional appeals in insurance marketing
Poulsen, Signe
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003525469
Saved in:
4
Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James
-
2008
Persistent link: https://www.econbiz.de/10003585559
Saved in:
5
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
6
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
7
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
8
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
9
Die Emotionalisierung im CRM : Messung - Nutzung - Intensivierung
Huldi, Christian
- In:
Customer Relationship Management : neue …
,
(pp. 63-75)
.
2008
Persistent link: https://www.econbiz.de/10003644170
Saved in:
10
Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
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