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Die Wirkung von Direct Mailings auf Einstellung und Kundenbindung : eine experimentelle Untersuchung in Konsumgütermärkten

Werani, Thomas; Kindermann, Harald; Smejkal, Angela - In: Der Markt : international journal of marketing 49 (2010) 2, pp. 111-122

Persistent link: https://www.econbiz.de/10008799053

An empirical investigation of the impact of communication timing on customer equity

Drèze, Xavier; Bonfrer, Andre - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 36-50

Persistent link: https://www.econbiz.de/10003736334

Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment of a Subscription-Based Service Provider

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - 2021

Problem definition: This paper empirically investigates how customer email engagement affects the profitability of subscription-based service providers. Service providers have been using email engagement to increase customer retention. However, it is unclear whether email engagement improves...

Persistent link: https://www.econbiz.de/10013231631

Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers

Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070

Persistent link: https://www.econbiz.de/10011947025

Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level

Yang, Kiseol; Min, Ji Hye; Garza-Baker, Krishna - In: Journal of vacation marketing 25 (2019) 4, pp. 405-417

Persistent link: https://www.econbiz.de/10012166080

How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels

Tahali, Sara; Yildiz, Hélène - In: Brand, Label, and Product Intelligence : Second …, (pp. 129-141). 2022

Persistent link: https://www.econbiz.de/10013338063

Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data

Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600

Persistent link: https://www.econbiz.de/10013536262

Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721

Persistent link: https://www.econbiz.de/10014295355

Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement

Rodriguez, Virginie; Sangle-Ferriere, Marion - In: Journal of retailing and consumer services 75 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014371703

Personalized email marketing in loyalty programs : the role of multidimensional construal levels

Zhang, Junzhou; Liu-Thompkins, Yuping - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 196-216

Persistent link: https://www.econbiz.de/10015047083

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