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Retrospective: service failure and loyalty : an exploratory empirical study of airline customers
Palmer, Adrian; Bejou, David - In: The journal of services marketing 30 (2016) 5, pp. 480-484
Persistent link: https://www.econbiz.de/10011615517
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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001851338
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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.; Bejou, David - In: Customer relationship management in electronic markets, (pp. 1-13). 2003
Persistent link: https://www.econbiz.de/10002410822
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A call to corporate compassion
Greenberg, Byron; Bejou, David - In: Journal of relationship marketing : innovations & … 11 (2012) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10009549379
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (ed.); Keiningham, Timothy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003469119
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 2/3 (2006)
Persistent link: https://www.econbiz.de/10004925840