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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
17,500
Markenführung
17,086
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
11,156
Konsumentenverhalten
11,047
Markenimage
7,392
Brand image
7,308
Perception
5,833
Markenartikel
5,419
Brand
5,407
Wahrnehmung
5,309
Relationship marketing
4,346
Marketing
4,275
Theorie
3,295
Theory
3,273
Deutschland
3,235
Germany
3,075
Online-Marketing
2,685
Internet marketing
2,623
Social Web
2,453
Social web
2,449
Markenpolitik
2,198
USA
2,142
United States
2,073
Werbewirkung
1,720
Advertising effects
1,703
Strategisches Management
1,477
Werbung
1,465
Advertising
1,404
Internationales Marketing
1,336
International marketing
1,322
Innovation
1,241
Unternehmenserfolg
1,229
Firm performance
1,220
Strategic management
1,151
Customer satisfaction
1,134
Kundenzufriedenheit
1,104
Einzelhandel
1,090
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All
Undetermined
1,962
Free
557
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Article
3,322
Book / Working Paper
1,010
Journal
1
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All
Article in journal
2,947
Aufsatz in Zeitschrift
2,947
Aufsatz im Buch
366
Book section
366
Hochschulschrift
202
Thesis
164
Graue Literatur
111
Non-commercial literature
111
Collection of articles of several authors
93
Sammelwerk
93
Aufsatzsammlung
70
Working Paper
64
Arbeitspapier
62
Case study
59
Fallstudie
59
Ratgeber
41
Guidebook
39
Bibliografie enthalten
35
Bibliography included
35
Handbook
33
Handbuch
33
Lehrbuch
31
Textbook
27
Conference paper
22
Konferenzbeitrag
22
Konferenzschrift
19
Reprint
14
Conference proceedings
12
Collection of articles written by one author
8
Sammlung
8
Festschrift
6
Glossar enthalten
4
Glossary included
4
Bibliografie
2
CD-ROM, DVD
2
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2
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2
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Accompanied by computer file
1
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1
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English
3,746
German
584
Polish
4
French
3
Czech
2
Italian
1
Romanian
1
Russian
1
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Bruhn, Manfred
23
Loureiro, Sandra Maria Correia
23
Homburg, Christian
20
Kumar, V.
18
Hollebeek, Linda D.
16
Khan, Imran
14
Veloutsou, Cleopatra
14
Verhoef, Peter C.
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Huber, Frank
12
Kumar, Vikas
12
Neslin, Scott A.
12
Rahman, Zillur
12
Vrontis, Demetris
12
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
King, Ceridwyn
11
Šerić, Maja
11
Casidy, Riza
10
Gil Saura, Irene
10
Guzman, Francisco
10
Kaufmann, Hans Rüdiger
10
Ko, Eunju
10
Sarkar, Abhigyan
10
Ahn, Jiseon
9
Bauer, Hans H.
9
Burmann, Christoph
9
Kunkel, Thilo
9
Schultz, Don E.
9
Sreejesh, S.
9
Terho, Harri
9
Ahlert, Dieter
8
Bang, Nguyen
8
Grönroos, Christian
8
Karjaluoto, Heikki
8
Leckie, Civilai
8
MacInnis, Deborah J.
8
Quach, Sara
8
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Springer Fachmedien Wiesbaden
11
American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Gesellschaft zur Erforschung des Markenwesens
2
Harvard Graduate School of Business Administration
2
RWTH Aachen
2
Universität Mannheim
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
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Published in...
All
Journal of business research : JBR
179
Journal of retailing and consumer services
124
The journal of product & brand management
99
The journal of brand management : an international journal
89
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of strategic marketing
51
SpringerLink / Bücher
49
International journal of hospitality management
48
The journal of business & industrial marketing
36
Cogent business & management
35
European journal of marketing : EJM
34
Asia Pacific journal of marketing and logistics
33
International journal of internet marketing and advertising : IJIMA
32
Journal of the Academy of Marketing Science
31
Marketing intelligence & planning
31
Psychology & marketing
30
International journal of contemporary hospitality management
25
Journal of hospitality marketing & management
25
Journal of marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Business horizons
22
Journal of marketing management : MM
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of retailing
19
The service industries journal
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Journal of marketing analytics : JMA
18
Journal of service management
18
European journal of marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel and tourism marketing
17
The journal of services marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Tourism management : research, policies, practice
16
Springer eBook Collection / Business and Economics
15
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Source
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ECONIS (ZBW)
4,328
USB Cologne (EcoSocSci)
3
EconStor
2
Showing
1
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10
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1
No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael
;
Whitler, Kimberly
;
Hoegg, JoAndrea
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Premium customers'
perception
of firms' customer relationship management segmentation, identity strategies and their satisfaction
Wali, Andy Fred
;
Nwokah, N. Gladson
- In:
International journal of markets and business systems
2
(
2016
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10011716063
Saved in:
4
Customer and costs
perception
in a multi-channel service sales
Pastuszak, Zbigniew
;
Lipowski, Marcin
;
Bondos, Ilona
- In:
International journal of value chain management : IJVCM
11
(
2020
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012206761
Saved in:
5
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
6
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
7
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet
- In:
International journal of services and operations …
42
(
2022
)
3
,
pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
Saved in:
8
Study on consumer
perception
& brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
9
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
10
The impact of hotel attributes, well-being
perception
, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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