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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.; Sequeira, A. H. - In: IIMB management review 28 (2016) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Brand personality appael, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam
Nguyen Dinh Tho; Nguyen Thi Mai Trang; Olsen, Svein O. - In: Asia Pacific business review 22 (2016) 2, pp. 307-324
Persistent link: https://www.econbiz.de/10011538198