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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Canada
17
Kanada
17
Sport event
17
Sportveranstaltung
17
Sport
16
Sports
16
Sportmarketing
15
Sports marketing
15
Professional sports
14
Profisport
14
Big event
11
Großveranstaltung
11
Sponsoring
11
Sponsorship
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Consumer behaviour
9
Konsumentenverhalten
9
Welt
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World
6
Brand management
5
Designation of origin
5
Herkunftsbezeichnung
5
KMU
5
Management
5
Markenführung
5
Relationship marketing
5
SME
5
Sport organization
5
Sportorganisation
5
USA
5
United States
5
Ball game
4
Ballsport
4
Organisation
4
Organization
4
Sport policy
4
Sportpolitik
4
Athletes
3
Bibliometrics
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Bibliometrie
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O'Reilly, Norm
4
Abeza, Gashaw
3
Finch, David J.
3
Nadeau, John
2
Ayer, Steven
1
Foster, Bill
1
Haines, George H.
1
Hillenbrand, Carola
1
Legg, David
1
Leonard, Bridget
1
Levallet, Nadège
1
Madill, Judith J.
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Pegoraro, Ann
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Riding, Allan L.
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Rundle-Thiele, Sharyn
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Séguin, Benoit
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
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ECONIS (ZBW)
5
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1
Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
Finch, David J.
;
O'Reilly, Norm
;
Hillenbrand, Carola
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 171-196
Persistent link: https://www.econbiz.de/10011383848
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2
Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm
;
Ayer, Steven
;
Pegoraro, Ann
;
Leonard, …
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
Saved in:
3
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
4
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
5
Managing customer relationships: account manager turnover and effective account management
Madill, Judith J.
;
Haines, George H.
;
Riding, Allan L.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003432089
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