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~subject:"Beziehungsmarketing"
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Advertising Creativity Matters
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Beziehungsmarketing
Advertising
42
Werbung
36
Consumer behaviour
33
Konsumentenverhalten
31
Advertising effects
27
Werbewirkung
27
Creativity
12
Kreativität
12
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Öffentlichkeitsarbeit
4
Coronavirus
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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English
5
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Rosengren, Sara
4
Bigné Alcañiz, J. Enrique
1
Colliander, Jonas
1
Dahlén, Micael
1
Hagberg, Johan
1
Hagström, Marcus
1
Hernant, Mikael
1
Modig, Erik
1
Roggeveen, Anne L.
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ICORIA <17., 2018, Valencia>
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
2
Advances in advertising research
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
Research
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SSE working paper series in business administration
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ECONIS (ZBW)
5
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
3
Now what? : evaluating the sales effects of introducing an online store
Hernant, Mikael
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 305-313
Persistent link: https://www.econbiz.de/10011747904
Saved in:
4
From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
Saved in:
5
The role of bonuses in loyalty programs : a literature review
Hagström, Marcus
;
Rosengren, Sara
;
Hagberg, Johan
-
2022
Persistent link: https://www.econbiz.de/10013368759
Saved in:
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