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Idol attachment and human brand loyalty

Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255

Persistent link: https://www.econbiz.de/10011338789

Motive der Markenwahl bei Lebensmitteln : Kunden zwischen Loyalität und Abwechslungsstreben

Schulz, Wiebke - 2006 - Als Ms. gedr.

Persistent link: https://www.econbiz.de/10003355405

Variety seeking by wine consumers in the southern states of the US

Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 260-280

Persistent link: https://www.econbiz.de/10011524617

The fun and function of uncertainty : uncertain incentives reinforce repetition decisions

Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10012033926

Customer satisfaction, loyalty and switching intent in retail service settings

Kamble, Aakash; Walvekar, Shubhangi - In: International journal of electronic marketing and … 10 (2019) 4, pp. 389-405

Persistent link: https://www.econbiz.de/10012168816

Increasing experiential value and relationship quality : an investigation of pop-up dining experiences

Taylor, Scott; DiPietro, Robin B.; So, Kevin Kam Fung - In: International journal of hospitality management 74 (2018), pp. 45-56

Persistent link: https://www.econbiz.de/10011924599

Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613

Persistent link: https://www.econbiz.de/10010127935

Trust and product as moderators in online shopping behavior : evidence from India

Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50

Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on...

Persistent link: https://www.econbiz.de/10013341302

Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...

Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138

Persistent link: https://www.econbiz.de/10011416160

The influences of brand benefits on brand loyalty : intermediate mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160

Persistent link: https://www.econbiz.de/10011479155

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