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~subject:"Beziehungsmarketing"
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Consumer behavior : attitude,...
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Beziehungsmarketing
Consumer behaviour
90
Konsumentenverhalten
90
Marketing theory
75
Marketingtheorie
75
Marktforschung
75
Marketing
66
Theorie
61
Theory
61
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57
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50
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49
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36
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25
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24
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19
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18
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18
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16
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16
Welt
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15
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Scientific method
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Naresh K. Malhotra
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Personality psychology
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Persönlichkeitspsychologie
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Russell W. Belk
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Schwellenländer
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Sheth, Jagdish N.
28
Malhotra, Naresh K.
8
Kumar, V.
7
Parvatiyar, Atul
4
Uslay, Can
3
Agarwal, James
2
Ambika, Anupama
2
Jain, Varsha
2
Krishnan, Balaji C.
2
Ndubisi, Nelson Oly
2
Alpert, Frank
1
Ballantyne, David
1
Bayraktar, Ahmet
1
Chai, Joe Choon Yean
1
Chan Kok Wah
1
Das, Gopal
1
Eggert, Andreas
1
Frow, Pennie
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Grönroos, Christian
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Guan, Chong
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Hunt, Shelby D.
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Jain, Ajay K.
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Jain, Arun K.
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Kopalle, Praveen K.
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Levy, Michael
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Mogaji, Emmanuel
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Monroe, Kent B.
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Morgan, Robert M.
1
Ndubisi, Gibson C.
1
Payne, Adrian
1
Pinson, Christian
1
Shah, Denish
1
Sharma, Arun
1
Sharma, Dheeraj
1
Sisodia, Rajendra
1
Srinivasan, Raji
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Steinhoff, Lena
1
Ulas, Dilber
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Legends in marketing
11
Journal of business research : JBR
3
Handbook of relationship marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Handbook of global supply chain management
1
Journal of creating value
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing strategy collection
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Psychology & marketing
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ECONIS (ZBW)
36
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1
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
2
Customer loyality as a construct in the marketing of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
Saved in:
3
Relationship marketing, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Chan Kok Wah
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003890671
Saved in:
4
Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Ulas, Dilber
; …
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
Saved in:
5
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.
;
Malhotra, Naresh K.
;
Guan, Chong
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
Saved in:
6
Customer relationship marketing : theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
8
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
9
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
10
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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