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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Zielgruppe
2,844
Mobile phone
2,681
Mobiltelefon
2,662
Target group
2,446
Konsumentenverhalten
1,459
Consumer behaviour
1,456
Mobile communications
1,200
Mobilkommunikation
1,200
Deutschland
708
Germany
630
Marketing
475
Marketingmanagement
418
Marketing management
416
Werbewirkung
416
Advertising effects
414
USA
414
Werbung
402
United States
395
Advertising
388
Online-Marketing
383
Internet marketing
374
Relationship marketing
331
Theorie
313
Theory
311
Marktsegmentierung
277
Mobile Business
272
Mobile business
272
Children
269
Kinder
268
Elderly people
260
Ältere Menschen
260
Market segmentation
256
Brand management
221
Markenführung
221
Innovation adoption
218
Innovationsakzeptanz
218
Mobile Anwendung
214
Mobile application
214
Innovation diffusion
192
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Online availability
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Undetermined
99
Free
40
Type of publication
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Article
230
Book / Working Paper
102
Type of publication (narrower categories)
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Article in journal
174
Aufsatz in Zeitschrift
174
Aufsatz im Buch
56
Book section
56
Hochschulschrift
25
Thesis
19
Graue Literatur
15
Non-commercial literature
15
Case study
10
Fallstudie
10
Guidebook
10
Ratgeber
10
Arbeitspapier
8
Working Paper
8
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Handbook
3
Handbuch
3
Konferenzbeitrag
3
Bibliografie enthalten
2
Bibliography included
2
Konferenzschrift
2
Lehrbuch
2
Conference proceedings
1
Festschrift
1
Textbook
1
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Language
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English
213
German
119
Author
All
Pompe, Hans-Georg
5
Heinrich, Stephan
4
Wiedmann, Klaus-Peter
4
Aksoy, Lerzan
3
Ebbes, Peter
3
Johnson, Lester W.
3
Muthers, Helmut
3
Netzer, Oded
3
Stauss, Bernd
3
Verhoef, Peter C.
3
Albers, Sönke
2
Ascarza, Eva
2
Avery, Jill
2
Baxmann, Ulf G.
2
Baye, Irina
2
Berke, Adam
2
Birch, Nancy J.
2
Carter, Leanne
2
Cooil, Bruce
2
Culver, Jeffrey N.
2
D'Alessandro, Steven
2
Feddersen, Christian
2
Finsterwalder, Jörg
2
Fischer, Mario
2
Fournier, Susan
2
Garín-Muñoz, Teresa
2
Gijón, Covadonga
2
Gil Saura, Irene
2
Gray, David
2
Gupta, Shruti
2
Hannich, Frank M.
2
Huchzermeier, Arnd
2
Hunke, Guido
2
Keiningham, Timothy
2
Krafft, Manfred
2
Krume, Tim
2
Köhn-Ladenburger, Christiane
2
Leemon, Daniel
2
Li, Tilo
2
Lippmann, Ingo
2
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Institution
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Econometrisch Instituut <Rotterdam>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
1
Kreditwirtschaftliches Kontaktforum <3, 1999, Lüneburg>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Steria Mummert Consulting AG
1
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Published in...
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SpringerLink / Bücher
10
Journal of retailing and consumer services
6
Services marketing quarterly
5
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
5
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
4
Journal of marketing analytics : JMA
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
3
Gabler Edition Wissenschaft
3
Handbuch Zielgruppenmanagement
3
Innovatives Markenmanagement
3
International journal of electronic customer relationship management : IJECRM
3
Journal of financial services marketing : JFSM
3
Journal of retailing
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
HMD : Praxis der Wirtschaftsinformatik
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business & management : IJoBM
2
International journal of business information systems : IJBIS
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of process management and benchmarking : IJPMB
2
International journal of technology marketing : IJTMkt
2
Journal of African business
2
Journal of business research : JBR
2
Journal of decision systems
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kundenbeziehungen im Dienstleistungsbereich
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Schriftenreihe Marketing, Management
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Springer eBook Collection
2
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Source
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ECONIS (ZBW)
332
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1
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1
Der Einsatz moderner Segmentierungsverfahren zur Unterstützung einer differenzierten Kundenbindungspolitik : konzeptionelle und methodische Aspekte einer Kundenbindungssegmentierun...
Deyle, Hanno-G.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003561591
Saved in:
2
Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
Saved in:
3
Exploring antecedents & consequences of customer satisfaction with smartphones : implications for CRM
Kim, Arum
;
Cho, Yoon C.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 215-229
Persistent link: https://www.econbiz.de/10011412119
Saved in:
4
Challenges faced by banks in providing mobile banking services to the customers
Sobiya, S. L.
;
Thangavel, N.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 295-302
Persistent link: https://www.econbiz.de/10011419797
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia
;
Moul, Charles C.
- In:
International journal of industrial organization
39
(
2015
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
Saved in:
7
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
8
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
9
Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Rajaobelina, Lova
;
Brun, Isabelle
;
Tep, Sandrine Prom
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011975268
Saved in:
10
How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil
;
Schuckert, Markus
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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