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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
1,036
Kundenbindung
927
Customer retention
884
Consumer behaviour
805
Konsumentenverhalten
801
Customer satisfaction
747
Kundenzufriedenheit
722
Service quality
483
customer loyalty
483
Customer loyalty
478
Dienstleistungsqualität
473
customer satisfaction
182
Brand management
134
Markenführung
134
Customer Loyalty
103
Einzelhandel
102
Retail trade
102
Confidence
99
Vertrauen
99
Brand image
95
Markenimage
95
Social Web
89
Social web
89
service quality
87
Electronic Commerce
83
Online retailing
81
Online-Handel
81
Corporate social responsibility
78
Deutschland
77
Customer service
76
Germany
76
Bank
75
E-commerce
75
Kundenservice
74
Online-Marketing
74
Corporate Social Responsibility
72
Internet marketing
72
Customer value
65
Kundenwert
64
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Undetermined
513
Free
178
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Article
888
Book / Working Paper
139
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Article in journal
840
Aufsatz in Zeitschrift
840
Aufsatz im Buch
43
Book section
43
Hochschulschrift
23
Graue Literatur
21
Non-commercial literature
21
Collection of articles of several authors
14
Conference paper
14
Konferenzbeitrag
14
Sammelwerk
14
Thesis
14
Working Paper
13
Arbeitspapier
11
Aufsatzsammlung
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Handbook
6
Handbuch
6
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3
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3
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Konferenzschrift
1
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1
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1
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1
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1
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1
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1
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English
994
German
32
French
1
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Prentice, Catherine
9
Bilgihan, Anil
5
Ozuem, Wilson
5
Ramaseshan, B.
5
Rodríguez del Bosque, Ignacio A.
5
Aksoy, Lerzan
4
Frank, Björn
4
Han, Heesup
4
Hapsari, Raditha
4
Hussein, Ananda Sabil
4
Jaiyeoba, Olumide Olasimbo
4
Keiningham, Timothy
4
Makanyeza, Charles
4
Roberts-Lombard, Mornay
4
Verhoef, Peter C.
4
Agnihotri, Raj
3
Anber Abraheem Shlash Mohammad
3
Athanasopoulou, Pinelopi
3
Chen, Shu-Ching
3
Dung Phuong Hoang
3
El-Adly, Mohammed Ismail
3
Enkawa, Takao
3
Fongsuwan, Wanno
3
Giovanis, Apostolos
3
Iacobucci, Dawn
3
Islam, Tahir
3
Izogo, Ernest Emeka
3
Jaiswal, Deepak
3
Kant, Rishi
3
Loureiro, Sandra Maria Correia
3
Mattila, Anna S.
3
Melnyk, Valentyna
3
Mittal, Divya
3
Moisescu, Ovidiu Ioan
3
Molinillo, Sebastian
3
Palmatier, Robert W.
3
Popp, Bastian
3
Rabbanee, Fazlul K.
3
Rust, Roland T.
3
Schvaneveldt, Shane J.
3
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Technische Universität Dresden
2
Books on Demand GmbH <Norderstedt>
1
Dpunkt.Verlag <Heidelberg>
1
Edward Elgar Publishing
1
IGI Global
1
Logos Verlag Berlin
1
Springer Fachmedien Wiesbaden
1
Verlag Franz Vahlen
1
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Journal of retailing and consumer services
47
Journal of business research : JBR
25
Journal of hospitality marketing & management
17
The service industries journal
16
Cogent business & management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
13
The TQM journal : the international review of organizational improvement
11
The international journal of bank marketing : IJBM
11
Services marketing quarterly
10
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
9
Journal of strategic marketing
8
Journal of Asian finance, economics and business : JAFEB
7
Service business
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
How to succeed in the digital age : strategies from 17 top managers
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of quality & reliability management
6
International journal of quality and service sciences
6
Journal of Islamic marketing
6
Journal of marketing analytics : JMA
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
African journal of business and economic research : AJBER
5
International journal of business excellence
5
International journal of electronic customer relationship management : IJECRM
5
Inventi impact: retailing & consumer services
5
Journal for global business advancement : JGBA
5
Journal of African business
5
Journal of financial services marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
1,025
EconStor
2
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1
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1,027
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1
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
2
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
Saved in:
3
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
4
Customer
dissatisfaction
and unfavorable word of mouth
Boadi, Portia Opoku
;
Li, Guoxin
;
Sai, Andrew Adjah
; …
- In:
Human systems management : HSM
37
(
2018
)
4
,
pp. 445-451
Persistent link: https://www.econbiz.de/10011965204
Saved in:
5
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
6
Right about student rights?
Chan, Auston
- In:
International journal of business and economics
16
(
2017
)
3
,
pp. 307-312
Persistent link: https://www.econbiz.de/10011973062
Saved in:
7
Exploring relationship among customer
dissatisfaction
, complaints, and loyalty in the virtualized environment : roles of advanced services
Cho, Yoon C.
- In:
International business and economics research journal
12
(
2013
)
11
,
pp. 1343-1360
Persistent link: https://www.econbiz.de/10010233767
Saved in:
8
The "easy win" preference : negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior
Philp, Matthew
;
Pyle, Martin A.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012494433
Saved in:
9
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
10
Mitigating the negative effects of service failure through customer identification
Song, Jiaqi
;
Huang, Jiexian
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
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