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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
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Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.; Abha, Wankhede - In: Analele Universităţii Dunărea de Jos Galaţi / 1 25 (2019) 1, pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
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Using marketing for good : an experiential project on cause-related marketing in a principles course
Hajjat, Fatima M. - In: Journal of education for business 96 (2021) 7, pp. 461-467
Persistent link: https://www.econbiz.de/10012607792
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Can marketing contribute to sustainable social enterprise?
Powell, Madeline; Osborne, Stephen P. - In: Social enterprise journal 11 (2015) 1, pp. 24-46
Persistent link: https://www.econbiz.de/10010517050
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How to increase brand exposure and consumer loyalty through cause marketing
Kobal, Natasa - In: Journal of academic research in economics 6 (2014) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011348107
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The meaning and uses of cause-related marketing
Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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Does Cause-Related Marketing (CRM) really work in the case of stigmatized products? : a conceptual framework and implications for CRM campaigns
Lee, Eun Mi - In: Global business and finance review 21 (2016) 1, pp. 73-87
This study examines the effect of company-cause congruency on consumer responses to Cause Related Marketing (CRM …
Persistent link: https://www.econbiz.de/10011523615
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636