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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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The strategic value of niche importers in international marketing channels
Hammervoll, Trond; Toften, Kjell - In: International journal of globalisation and small … 6 (2014) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee; Pires, Guilherme D. - In: Global business & economics review 17 (2015) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
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Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui; Gao, Tao - In: Journal of international marketing 24 (2016) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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Revisiting the relationship between internal marketing and external marketing : the role of customer orientation
Norizan Mat Saad; Siti Hasnah Hassan; Liew Mei Shya - In: The journal of developing areas 49 (2015) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10011450236
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Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik; Sahi, Gurjeet Kaur - In: Journal of strategic marketing 26 (2018) 6, pp. 532-549
Persistent link: https://www.econbiz.de/10011976049