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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442

Persistent link: https://www.econbiz.de/10011284312

The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions : a simulation and optimisation study using supermarket loyalty card d...

Malik, Sheraz Alam; Fearne, Andrew P.; O'Hanley, Jesse R. - In: International journal of value chain management : IJVCM 10 (2019) 4, pp. 339-357

Persistent link: https://www.econbiz.de/10012155314

Using supermarket loyalty card data to analyse the impact of promotions

Felgate, Melanie; Fearne, Andrew P.; DiFalco, Salvatore; … - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 221-240

Persistent link: https://www.econbiz.de/10009535003

Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred A.; Fearne, Andrew P.; Duffy, Rachel; … - 2013

Persistent link: https://www.econbiz.de/10010355958

Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred Amofa; Fearne, Andrew P.; Duffy, Rachel - In: The international review of retail, distribution and … 24 (2014) 3, pp. 328-346

Persistent link: https://www.econbiz.de/10010366988

Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains

Hornibrook, Sue; May, Claire; Fearne, Andrew P. - In: Business strategy and the environment 24 (2015) 4, pp. 266-276

Persistent link: https://www.econbiz.de/10011343624

Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion

Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16

Persistent link: https://www.econbiz.de/10012588287

Using supermarket loyalty card data to measure the differential impact of the UK soft drink sugar tax on buyer behaviour

Fearne, Andrew P.; Borzino, Natalia; De La Iglesia, Beatrix - In: Journal of agricultural economics : JAE 73 (2022) 2, pp. 321-337

Persistent link: https://www.econbiz.de/10013279964

Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase

Cacciolatti, Luca A.; Garcia, Claire C.; Kalantzakis, Marios - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 155-176

Persistent link: https://www.econbiz.de/10011341893

Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains

Malagueño, Ricardo - 2019

The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...

Persistent link: https://www.econbiz.de/10012893152