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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,066
Consumer behaviour
78,634
Industrie
50,970
Manufacturing industries
37,004
Relationship marketing
25,137
Theorie
17,941
Theory
17,692
Einzelhandel
17,618
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Markenführung
17,001
Brand management
16,979
Retail trade
14,715
Deutschland
14,275
USA
11,791
Germany
11,418
Markenimage
10,849
United States
10,839
Brand image
10,634
Markenartikel
9,114
Kundenzufriedenheit
8,126
Customer satisfaction
8,114
Brand
8,020
Supply chain
7,776
Lieferkette
7,775
Dienstleistungsqualität
6,537
Service quality
6,522
Online-Handel
6,425
Online retailing
6,403
Social Web
6,402
Social web
6,396
Indien
6,219
Electronic Commerce
6,187
Produktivität
6,176
Innovation
6,043
India
5,980
E-commerce
5,945
Productivity
5,914
Online-Marketing
5,819
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656
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Sammelwerk
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Ratgeber
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Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Hollebeek, Linda D.
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
61
IGI Global
17
National Bureau of Economic Research
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
25,018
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
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1
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
2
The influence of a retail store manager in developing frontline employee
brand
relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
3
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
4
The influences of
brand
benefits on
brand
loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
5
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
6
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
7
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
8
Impacts of product, store and retailer perceptions on consumers' relationship to terroir store
brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
Saved in:
9
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
10
Enriching the ECSI model using
brand
strength in the retail setting
Sarantidou, Paraskevi
- In:
European journal of management and business economics : …
26
(
2017
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
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