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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Produktentwicklung
9,976
New product development
9,139
Innovation
5,044
Innovationsmanagement
4,351
Innovation management
4,226
Kundenintegration
3,906
Customer integration
3,899
Virtuelle Realität
2,482
Virtual reality
2,436
Consumer behaviour
1,846
Konsumentenverhalten
1,832
Relationship marketing
1,748
Social Web
1,634
Social web
1,632
Betriebliche Wertschöpfung
1,107
Value creation
1,107
Produktgestaltung
989
Product design
949
Theorie
936
Theory
927
Deutschland
787
Germany
759
Wissensmanagement
722
Knowledge management
700
USA
699
United States
669
Lieferantenmanagement
649
Supplier relationship management
649
Marketing management
578
Marketingmanagement
576
Brand management
573
Markenführung
571
Knowledge transfer
560
Wissenstransfer
559
Industrie
551
Manufacturing industries
536
Unternehmenserfolg
523
Firm performance
511
Internet marketing
503
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Hochschulschrift
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Thesis
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Collection of articles of several authors
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Sammelwerk
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Graue Literatur
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English
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German
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Hollebeek, Linda D.
30
Reichwald, Ralf
13
Brodie, Roderick J.
12
Conduit, Jodie
12
Piller, Frank T.
11
Kumar, V.
9
Rather, Raouf Ahmad
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Khan, Imran
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Schaarschmidt, Mario
7
Verhoef, Peter C.
7
Busser, James A.
6
Clark, Moira K.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Ruyter, Ko de
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Edvardsson, Bo
5
Gligor, David
5
Herstatt, Cornelius
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Krafft, Manfred
5
Le Nguyen Hau
5
Leckie, Civilai
5
Mahr, Dominik
5
Morgan, Todd
5
Prentice, Catherine
5
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Springer Fachmedien Wiesbaden
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Universität Stuttgart
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
Hochschule Mittweida
1
IGI Global
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Services Management <North Cyprus)>
1
Logos Verlag Berlin
1
Panepistēmio Kypru / Department of Economics
1
RWTH Aachen
1
Salzburg Research Forschungsgesellschaft
1
Swisscom
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
ayway media GmbH
1
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Published in...
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Journal of business research : JBR
96
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of services marketing
32
Journal of service management
28
Journal of strategic marketing
26
The journal of business & industrial marketing
26
SpringerLink / Bücher
25
International journal of hospitality management
24
The service industries journal
20
Journal of marketing management : MM
17
Journal of the Academy of Marketing Science
15
Customer engagement : contemporary issues and challenges
14
Journal of service research
14
Journal of service research : JSR
14
Service business
14
The journal of product & brand management
14
Marketing intelligence & planning
13
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of contemporary hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
European journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Services marketing quarterly
9
Technological forecasting & social change : an international journal
9
Business horizons
8
International journal of innovation management
8
Journal of hospitality marketing & management
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of retail and distribution management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
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ECONIS (ZBW)
1,751
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
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1
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
2
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
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3
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
4
Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
;
Parvinen, Petri
;
Mattila, Osmo
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
Saved in:
5
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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6
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
Saved in:
7
Kundenintegration
im Produktentwicklungsprozess in virtuellen Welten : eine Bestandsaufnahme in Second Life
Lattemann, Christoph
;
Fetscherin, Marc
;
Lang, Guido
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
261
,
pp. 51-60
Persistent link: https://www.econbiz.de/10003727324
Saved in:
8
Virtual customer integration : maximizing the impact customer integration on new product performance
Ernst, Holger
- In:
Cross-functional innovation management : perspectives …
,
(pp. 191-208)
.
2004
Persistent link: https://www.econbiz.de/10002504805
Saved in:
9
A model of consumer engagement in a virtual customer environment
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
Saved in:
10
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
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