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A clash of personality? : the...
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Beziehungsmarketing
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Brand management
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Markenführung
17,081
Persönlichkeitspsychologie
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Personality psychology
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Markenimage
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Dienstleistungsqualität
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Einzelhandel
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Retail trade
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Werbewirkung
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Advertising effects
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Structural equation model
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4,066
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Han, Heesup
43
Hollebeek, Linda D.
34
Verhoef, Peter C.
31
Huber, Frank
30
Mattila, Anna S.
30
Kumar, V.
27
Loureiro, Sandra Maria Correia
26
Gil Saura, Irene
22
Rather, Raouf Ahmad
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Klaus, Philipp
19
Neslin, Scott A.
19
Prentice, Catherine
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18
Khan, Imran
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Ahn, Jiseon
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Hyun, Sunghyup Sean
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Usman, Osly
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Mittal, Vikas
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Wong, IpKin Anthony
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Bauer, Hans H.
15
Foscht, Thomas
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Fournier, Susan
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Grewal, Dhruv
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Karjaluoto, Heikki
15
Schramm-Klein, Hanna
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Sesé, F. Javier
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So, Kevin Kam Fung
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Swoboda, Bernhard
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Wangenheim, Florian von
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Balaji, M. S.
14
Evanschitzky, Heiner
14
Gustafsson, Anders
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Rahman, Zillur
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Sreejesh, S.
14
Veloutsou, Cleopatra
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American Marketing Association
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IGI Global
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Friedrich-Schiller-Universität Jena
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Springer-Verlag GmbH
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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1
Landesanstalt für Medien Nordrhein-Westfalen
1
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1
Logos Verlag Berlin
1
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Journal of retailing and consumer services
475
Journal of business research : JBR
396
International journal of hospitality management
178
The journal of services marketing
130
The journal of product & brand management
110
The journal of brand management : an international journal
103
Journal of hospitality marketing & management
84
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of the Academy of Marketing Science
81
Psychology & marketing
81
Journal of travel and tourism marketing
80
Cogent business & management
79
The service industries journal
78
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
76
International journal of contemporary hospitality management
76
SpringerLink / Bücher
72
Journal of retailing
69
Journal of marketing
62
European journal of marketing : EJM
61
Marketing intelligence & planning
60
Journal of service management
59
The international review of retail, distribution and consumer research
57
Tourism management : research, policies, practice
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service research : JSR
55
International journal of internet marketing and advertising : IJIMA
52
Services marketing quarterly
51
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
The international journal of bank marketing : IJBM
46
International journal of electronic customer relationship management : IJECRM
42
International journal of electronic marketing and retailing : IJEMR
42
International journal of retail and distribution management
42
Service business
42
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of marketing management : MM
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
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ECONIS (ZBW)
9,942
EconStor
6
OLC EcoSci
6
USB Cologne (EcoSocSci)
2
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Effects of e-marketplaces brand trust on repurchasing intention and
WOM
: are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
3
Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad
;
Hussain, Khalid
- In:
Middle East journal of management : MEJM
3
(
2016
)
4
,
pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
8
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
9
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
10
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
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