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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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An investigation into corporate trust and its linkages
Sharma, Kavita; Licsandru, Tana Cristina; Gupta, Suraksha; … - In: Journal of business research : JBR 117 (2020), pp. 806-824
Persistent link: https://www.econbiz.de/10012288102
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A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
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Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita; Bhattacharya, Saurabh; Gupta, Suraksha - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014331848