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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
42
Consumer behaviour
30
Konsumentenverhalten
30
Customer satisfaction
27
Kundenzufriedenheit
27
Brand image
25
Einzelhandel
25
Retail trade
25
Brand management
24
Markenführung
24
Spain
24
Markenimage
23
Spanien
23
Service quality
19
Dienstleistungsqualität
18
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Supplier relationship management
15
Information technology
13
Informationstechnik
13
Innovation
11
Betriebliche Wertschöpfung
10
Value creation
10
Customer value
9
Kundenwert
9
Brand equity
8
Croatia
7
Viral marketing
7
Virales Marketing
7
Marketing management
6
Marketingmanagement
6
Nachhaltige Entwicklung
6
Satisfaction
6
Sustainability
6
Sustainable development
6
Value co-creation
6
B-to-B-Marketing
5
Brand
5
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Undetermined
22
Free
1
Type of publication
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Article
42
Type of publication (narrower categories)
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Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
3
Book section
3
Language
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English
42
Author
All
Gil Saura, Irene
36
Berenguer Contrí, Gloria
8
Šerić, Maja
8
Moliner-Velázquez, Beatriz
6
Ruiz-Molina, María-Eugenia
6
Gallarza, Martina G.
5
Fuentes-Blasco, Maria
3
Fuentes-Blasco, María
3
Michel, Géraldine
3
Ruiz-Molina, Maria-Eugenia
3
Ruiz-Molina, María Eugenia
3
Servera-Francés, David
3
Arteaga, Francisco
2
Del Chiappa, Giacomo
2
Eroglu, Sevgin
2
Holbrook, Morris B.
2
Mollá Descals, Alejandro
2
Ruiz Molina, Maria Eugenia
2
Ruiz-Molina, Maria Eugenia
2
Servera Francés, David
2
Bordian, Mariia
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Frasquet Deltoro, Marta
1
Fuentes Blasco, Maria
1
Gallarza-Granizo, Martina G.
1
Gil, Irene
1
Gil, Roberto
1
González-Mansilla, Oscar Luis
1
González-Mansilla, Óscar
1
Juma-Michilena, Israel
1
Merk, Michaela
1
Michel, Geraldine
1
Mikulić, Josip
1
Moise, Mihaela Simona
1
Moliner Valázquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Moliner-Velazquez, Beatriz
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
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Published in...
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of hospitality marketing & management
3
The international review of retail, distribution and consumer research
3
International journal of hospitality management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The journal of brand management : an international journal
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
European retail research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
42
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1
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
2
Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene
;
Berenguer Contrí, Gloria
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
Saved in:
3
Measuring the antecedents of e-loyalty and the effect of switching costs on website
Fuentes-Blasco, Maria
;
Gil Saura, Irene
;
Berenguer …
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1837-1852
Persistent link: https://www.econbiz.de/10008760013
Saved in:
4
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
5
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
6
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
7
Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Moliner Valázquez, Beatriz
;
Gil Saura, Irene
;
Ruiz …
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10008840752
Saved in:
8
Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.
;
Santos Arteaga, Francisco Javier
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
Saved in:
9
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
10
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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