The automobile industry today is the most profit making industry in India. It is one of the largest in the world which contributes to the global sales of automobiles which is set to grow. It plays a significant role in the economic development around the world. Consumer attitude towards the...

Automobile industry has become more competitive in recent years as customers’ expectations are ever changing. As the nature of the environment grows more competitive, the demand to meet customer expectations has grown significantly. One of the key pieces of information that would assist car...