//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Research on choices of methods...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
82,015
Konsumentenverhalten
79,535
Internet
21,719
Preismanagement
19,001
Pricing strategy
18,985
Theorie
18,404
Theory
18,157
Relationship marketing
9,376
Electronic Commerce
8,375
E-commerce
7,844
Brand management
7,610
Markenführung
7,562
USA
7,351
Deutschland
7,146
United States
6,984
Brand image
6,646
Markenimage
6,605
Germany
6,537
Online-Handel
6,471
Online retailing
6,458
Social Web
5,746
Customer satisfaction
5,744
Social web
5,741
Kundenzufriedenheit
5,563
Internet marketing
5,396
Online-Marketing
5,378
Einzelhandel
4,880
Retail trade
4,824
Service quality
4,763
Dienstleistungsqualität
4,720
Brand
4,387
Markenartikel
4,381
Experiment
3,807
Werbewirkung
3,695
Advertising effects
3,653
Verbraucherverhalten
3,576
Advertising
3,552
Werbung
3,485
Leistungsbündel
3,300
more ...
less ...
Online availability
All
Undetermined
4,567
Free
1,492
Type of publication
All
Article
7,601
Book / Working Paper
1,724
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,034
Aufsatz in Zeitschrift
7,034
Aufsatz im Buch
536
Book section
536
Hochschulschrift
347
Thesis
271
Graue Literatur
238
Non-commercial literature
238
Working Paper
155
Arbeitspapier
149
Collection of articles of several authors
104
Sammelwerk
104
Aufsatzsammlung
80
Conference paper
75
Konferenzbeitrag
75
Case study
39
Fallstudie
39
Konferenzschrift
23
Bibliografie enthalten
20
Bibliography included
20
Handbook
19
Handbuch
19
Conference proceedings
16
Collection of articles written by one author
15
Lehrbuch
15
Sammlung
15
Ratgeber
13
Guidebook
12
Textbook
12
Glossar enthalten
9
Glossary included
9
Reprint
9
Systematic review
5
Übersichtsarbeit
5
Festschrift
4
Elektronischer Datenträger
3
Mehrbändiges Werk
3
Multi-volume publication
3
Forschungsbericht
2
Interview
2
more ...
less ...
Language
All
English
8,580
German
756
French
2
Czech
1
Italian
1
Dutch
1
Polish
1
more ...
less ...
Author
All
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Verhoef, Peter C.
27
Kumar, V.
24
Huber, Frank
23
Loureiro, Sandra Maria Correia
23
Rather, Raouf Ahmad
20
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Ahn, Jiseon
17
Usman, Osly
17
Evanschitzky, Heiner
16
Khan, Imran
16
Swoboda, Bernhard
16
Wangenheim, Florian von
16
Wong, IpKin Anthony
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Balaji, M. S.
14
Bauer, Hans H.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Homburg, Christian
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Kumar, Vikas
14
Neslin, Scott A.
14
Das, Gopal
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
American Marketing Association
8
IGI Global
4
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Customs Co-operation Council
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Georg-August-Universität Göttingen / Abteilung für Unternehmensplanung
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Ludwig-Maximilians-Universität München
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
461
Journal of business research : JBR
364
International journal of hospitality management
166
The journal of services marketing
116
The journal of product & brand management
98
Journal of the Academy of Marketing Science
83
The journal of brand management : an international journal
83
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
74
Industrial marketing management : the international journal for industrial and high-tech firms
70
Asia Pacific journal of marketing and logistics
69
International journal of contemporary hospitality management
68
Journal of retailing
68
Journal of travel and tourism marketing
68
Journal of strategic marketing
65
The service industries journal
65
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
SpringerLink / Bücher
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
Journal of marketing
51
Journal of service research : JSR
51
European journal of marketing : EJM
50
Services marketing quarterly
50
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Tourism management : research, policies, practice
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
International journal of electronic customer relationship management : IJECRM
36
more ...
less ...
Source
All
ECONIS (ZBW)
9,315
EconStor
7
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
9,328
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Self-control in the retailing industry : inducing rejection of loyalty schemes
Foschi, Matteo
-
2017
-
This version: November 13, 2017
Persistent link: https://www.econbiz.de/10012814225
Saved in:
2
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
3
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
4
The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Aurier, Philippe
;
Guintcheva, Guergana
; …
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 70-82
Persistent link: https://www.econbiz.de/10012060759
Saved in:
5
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
6
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
7
Customized airline offer management : a conceptual architecture
Schubert, Daniel
;
Sys, Christa
;
Macário, Rosário
- In:
Journal of revenue and pricing management
21
(
2022
)
5
,
pp. 553-563
Persistent link: https://www.econbiz.de/10013390697
Saved in:
8
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
9
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
10
Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Green, Maxwell H.
;
Davies, Philip
;
Ng, Irene
- In:
International journal of production economics
192
(
2017
),
pp. 40-53
Persistent link: https://www.econbiz.de/10011782299
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->