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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus; Mattsson, Jan - In: Journal of retailing and consumer services 27 (2015), pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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Intentions as indicators of the future of customer relationships: an Internet marketing application
Söderlund, Magnus - In: Managing customer relationships on the Internet, (pp. 121-136). 2006
Persistent link: https://www.econbiz.de/10003242397
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Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus - In: The international review of retail, distribution and … 29 (2019) 3, pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Customer Relationship Management (CRM) as innovation : taking care of the right customers
Mattsson, Jan - In: Innovation and the creative process : towards …, (pp. 48-56). 2008
Persistent link: https://www.econbiz.de/10003596259
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Consumers as masters and slaves in the store : an examination of perceived control, emotions, and loyalty
Söderlund, Magnus - In: The European retail digest : the authoritative guide to … 54 (2007/08), pp. 42-47
Persistent link: https://www.econbiz.de/10003530363
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Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus; Colliander, Jonas - In: Journal of retailing and consumer services 25 (2015), pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
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When the customer has left the store : an examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications
Söderlund, Magnus; Berg, Hanna; Ringbo, Joel - In: Journal of retailing and consumer services 21 (2014) 4, pp. 529-536
Persistent link: https://www.econbiz.de/10010388539
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Poor and rich customers in the service encounter
Söderlund, Magnus - In: Journal of service management 28 (2017) 2, pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
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Joking with customers in the service encounter has a negative impact on customer satisfaction : replication and extension
Söderlund, Magnus; Oikarinen, Eeva-Liisa - In: Journal of retailing and consumer services 42 (2018), pp. 55-64
Persistent link: https://www.econbiz.de/10011826035