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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Service-dominant logic
52
Service-Dominant Logic
49
Salespeople
47
Verkaufspersonal
47
Marketing theory
36
Marketingtheorie
35
Relationship marketing
33
Betriebliche Wertschöpfung
29
Value creation
29
Selling
23
Verkauf
23
B-to-B-Marketing
15
Business-to-business marketing
15
Dienstleistung
15
Marketing management
14
Marketingmanagement
14
Dienstleistungsmarketing
13
Services
13
Services marketing
13
Innovation
12
Marketing
12
Theory
11
Lieferantenmanagement
10
Supplier relationship management
10
Consumer behaviour
9
Customer integration
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
Kundenintegration
9
New product development
9
Produktentwicklung
9
Theorie
9
USA
9
United States
9
Erfolgsfaktor
8
Strategisches Management
8
Success factor
8
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Undetermined
4
Free
3
Type of publication
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Article
24
Book / Working Paper
8
Type of publication (narrower categories)
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Article in journal
24
Aufsatz in Zeitschrift
24
Lehrbuch
3
Textbook
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
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Language
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English
32
Author
All
Vargo, Stephen L.
16
Ahearne, Michael
13
Lusch, Robert F.
8
Lam, Son K.
4
Manning, Gerald L.
3
Reece, Barry L.
3
Schillewaert, Niels
3
Hartmann, Nathaniel N.
2
Rapp, Adam
2
Akaka, Melissa Archpru
1
Bhattacharya, CB
1
Boichuk, Jeffrey
1
Boichuk, Jeffrey P.
1
Chaker, Nawar N.
1
Chandler, Jennifer D.
1
Chen, Hong-Mei
1
Chen, Hong-mei
1
Flint, Daniel John
1
Gruen, Thomas
1
Hall, Zachary
1
Hall, Zachary R.
1
Haumann, Till
1
He, Yi
1
Hochstein, Bryan
1
Hu, Ye
1
Hughes, Douglas E.
1
Jones, Eli
1
Kraus, Florian
1
Leigh, Thomas
1
Lussier, Bruno
1
Mason, Charlotte
1
Mathieu, John
1
Merz, Michael A.
1
Moncrief, William
1
Mullins, Ryan
1
Mullins, Ryan R.
1
Nagel, Duane
1
Rangarajan, Deva
1
Tanner, John G.
1
Wieland, Heiko
1
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Published in...
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Journal of business market management : jbm
4
Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Handbook of strategic e-business management
1
International journal of business environment : IJBE
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
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ECONIS (ZBW)
32
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32
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1
Embedded relationships : implications for networks, innovation, and ecosystems
Chandler, Jennifer D.
;
Wieland, Heiko
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 199-215
Persistent link: https://www.econbiz.de/10008758133
Saved in:
2
How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers : exploring the mediating role of customer-oriented behaviors
Lussier, Bruno
;
Hartmann, Nathaniel N.
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011707104
Saved in:
3
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
4
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
Saved in:
5
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
7
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
8
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
9
Why sales reps should welcome information technology : measuring the impact of CRM-based IT on sales effictiveness
Ahearne, Michael
;
Hughes, Douglas E.
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10003593796
Saved in:
10
High touch through high tech: the impact of salesperson technology usage on sales performance via mediating mechanisms
Ahearne, Michael
;
Jones, Eli
;
Rapp, Adam
;
Mathieu, John
- In:
Management science : journal of the Institute for …
54
(
2008
)
4
,
pp. 671-685
Persistent link: https://www.econbiz.de/10003701548
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