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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
11
Consumer behaviour
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Internet marketing
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Online-Marketing
9
Social Web
9
Social web
9
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Students
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Service-Dominant Logic
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Unternehmenserfolg
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Web 2.0
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Betriebliche Wertschöpfung
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Peltier, James
8
Schultz, Don E.
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Barger, Victor A.
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Cummins, Shannon
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Dixon, Andrea
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Dixon, Andrea L.
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Dixon, Andreas
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Krishen, Anjala S.
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Lehmann, Donald R.
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Luangrath, Andrea Webb
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Paltier, James W.
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Payne, Elizabeth Manser
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Peck, Joann
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Rodriguez, Michael
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Zahay, Debra
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
International small business journal : researching entrepreneurship
1
Journal of Research in Interactive Marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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2
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
3
Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James
;
Schibrowsky, John A.
;
Zhao, Yushan
- In:
International small business journal : researching …
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
Saved in:
4
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
5
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
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6
Organizational processes for B2B services IMC data quality
Zahay, Debra L.
;
Peltier, James
;
Krishen, Anjala S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
Saved in:
7
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
8
A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael
;
Dixon, Andrea L.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10010433947
Saved in:
9
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
Saved in:
10
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10013041733
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