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Creating a revenue advantage through sales and marketing excellence

Warner, John (contributor) - In: Value creation : strategies for the chemical industry, (pp. 269-279). 2006

Persistent link: https://www.econbiz.de/10003222280

Value-based selling capability : antecedents and implications for B2B sales performance

Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418

Persistent link: https://www.econbiz.de/10014447809

The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers

Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216

Persistent link: https://www.econbiz.de/10011800924

Is it possible to improve the relationship between marketing and sales?

Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36

Persistent link: https://www.econbiz.de/10010529558

A study on customer’s perception of Croatia’s banking industry

Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180

Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...

Persistent link: https://www.econbiz.de/10012178457