To enhance consumer brand experience, marketers are increasing engagement in brand communities by using social media technology enabling them to interact directly with customers. Past studies reported that perceived social presence contributes to positive consumer attitudes towards websites...

Describes application of qualitative in-depth interviewing to understand concepts in a new cultural context and assess. Discussion of the qualitative methodology in Thailand to assess customer perceptions of internet-based services vs. interpersonal services

Internet banking has become the new self-service delivery channel that allows banks to provide information and offer services to their customers with more convenience via the web services technology. An understanding of corporate customer acceptance of Internet banking can assist banks to assess...

This paper examines how cultural effects can be integrated into the relationship between customer value (perceived service quality and brand name) and customer loyalty. Hofstede's individualism-collectivism dimension is used for illustration, because some research has shown that it is a key...

Micro-retailers in the developing world face tough competition from the modern retail sector, and there is some question about their long-term viability. The key to a sustainable role in retailing as the economy modernizes is continuing loyalty among the expanding middle class. We use in-depth...