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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Lieferantenmanagement
17,334
Supplier relationship management
17,287
Markenführung
17,000
Brand management
16,978
Bangladesh
13,685
Bangladesch
11,534
Outsourcing
9,337
Konsumentenverhalten
9,200
Consumer behaviour
9,186
Markenimage
7,165
Brand image
7,035
Supply chain
6,487
Lieferkette
6,486
Theorie
5,436
Theory
5,325
Markenartikel
5,316
Brand
5,314
Relationship marketing
4,798
Textilindustrie
4,410
Deutschland
4,388
Bekleidungsindustrie
4,309
Germany
3,974
Textile industry
3,892
Clothing industry
3,574
Indien
2,721
Mode
2,715
USA
2,694
India
2,685
United States
2,598
Fashion
2,507
Markenpolitik
2,188
Social Web
2,098
Social web
2,094
Marketingmanagement
2,013
Marketing management
1,987
Unternehmensnetzwerk
1,841
Business network
1,839
Online-Marketing
1,797
Internet marketing
1,763
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2,281
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Loureiro, Sandra Maria Correia
22
Svensson, Göran
22
Bruhn, Manfred
20
Homburg, Christian
17
Gil Saura, Irene
15
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Khan, Imran
13
Casidy, Riza
12
Fournier, Susan
12
Huber, Frank
12
King, Ceridwyn
12
Ahlert, Dieter
11
Han, Heesup
11
Japutra, Arnold
11
Kleinaltenkamp, Michael
11
Kumar, Vikas
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Vrontis, Demetris
11
Guzman, Francisco
10
Ivens, Björn Sven
10
Naudé, Peter
10
Sarkar, Abhigyan
10
Thaichon, Park
10
Šerić, Maja
10
Ahn, Jiseon
9
Burmann, Christoph
9
Eggert, Andreas
9
Ko, Eunju
9
Kunkel, Thilo
9
Leckie, Civilai
9
Mostert, Pierre
9
Nyadzayo, Munyaradzi W.
9
Karjaluoto, Heikki
8
Kaufmann, Hans Rüdiger
8
Kumar, V.
8
La Rocca, Antonella
8
MacInnis, Deborah J.
8
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Springer Fachmedien Wiesbaden
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Fördergesellschaft Marketing an der Universität Augsburg
3
Bundesvereinigung Logistik
2
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
American Marketing Association
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cranfield School of Management
1
Deutsche Gesellschaft für Logistik
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Deutscher Industrie- und Handelskammertag
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Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Universitäts-Verlag GmbH
1
ESCP-EAP European School of Management
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
INSEAD
1
Information Resources Management Association
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Institut des Deutschen Textileinzelhandels <Köln>
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Institut für Markt- und Distributionsforschung <Köln>
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Kassel University Press GmbH
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Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
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National Bureau of Economic Research
1
Organisation for Economic Co-operation and Development
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Shaker Verlag
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Society for Consumer Psychology.
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Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Technische Universität Chemnitz
1
Tectum Verlag
1
Universität Bamberg <1979-1988>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
225
Journal of business research : JBR
218
Journal of retailing and consumer services
125
The journal of business & industrial marketing
113
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
49
Journal of strategic marketing
46
SpringerLink / Bücher
44
Journal of business-to-business marketing
40
Journal of the Academy of Marketing Science
36
Cogent business & management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Marketing intelligence & planning
33
The journal of services marketing
31
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
29
Psychology & marketing
29
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
23
The service industries journal
23
Gabler Edition Wissenschaft
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of fashion marketing and management
21
Springer eBook Collection / Business and Economics
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel and tourism marketing
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Business horizons
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
The international journal of bank marketing : IJBM
18
Journal of marketing management : MM
17
Service business
17
Services marketing quarterly
17
European journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
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Source
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ECONIS (ZBW)
4,802
OLC EcoSci
3
EconStor
2
USB Cologne (EcoSocSci)
2
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1
Proactive versus reactive
apparel
brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
2
You can't shop with us : how US-based, value- and mid-market online
clothing
retailers position their plus-size female
clothing
sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
3
Modelling drivers and outcomes of
fashion
and
apparel
social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
4
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
5
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
6
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
7
Investigating Chinese audience-consumer responses towards TV character-based
fashion
related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
8
Social media, online brand communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
9
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
10
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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