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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan; Woratschek, Herbert - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
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Why Do Marketing Relationships End? Findings from an Integrated Model of Sport Sponsorship Decision-Making
Jensen, Jonathan A. - 2017
dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the …With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may …
Persistent link: https://www.econbiz.de/10012955802
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Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
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Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421840