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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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The effects of image and price fairness : a consideration of delight and loyalty in the waterpark industry
Jin, Naehyun Paul; Line, Nathaniel D.; Merkebu, Jerusalem - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1895-1914
Persistent link: https://www.econbiz.de/10011624189
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The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa; Kosiba, John Paul Basewe; … - In: International journal of emerging markets 18 (2023) 7, pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
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The impact of value co-creation on satisfaction and loyalty : the moderating effect of price fairness : empirical study of automobile customers in Ghana
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Total quality management & business excellence 32 (2021) 11, pp. 1167-1181
Persistent link: https://www.econbiz.de/10012607232
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Effect of service quality, price fairness, justice with service recovery and relational bonds on customer loyalty : mediating role of customer satisfaction
Yaqub, Rana Muhammad Shahid; Fairol Halim; Arfan Shehzad - In: Pakistan journal of commerce and social sciences 13 (2019) 1, pp. 62-94
analyze the impact of perceived service quality, price fairness; justice to service and relational bonds on customer loyalty …
Persistent link: https://www.econbiz.de/10012001002
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Wahrgenommene Preisfairness bei personenbezogener Preisdifferenzierung
Mahadevan, Jochen - 2010
Persistent link: https://www.econbiz.de/10003918296
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Linking perceived price fairness, customer satisfaction, trust, and loyalty : a structural equation modeling of Facebook-based e-commerce in Bangladesh
Hride, Fabliha Tasnim; Ferdousi, Farhana; Jasimuddin, … - In: Global business and organizational excellence : GBOE 41 (2022) 3, pp. 41-54
Persistent link: https://www.econbiz.de/10013161959
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
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The drivers of customer satisfaction and loyalty in automotive aftermarket industry
Chandel, Jyoti Kumar; Mohiuddin, Syed Aulia; Mishra, G. P. - In: International journal of business excellence : IJBEX 29 (2023) 3, pp. 351-371
Persistent link: https://www.econbiz.de/10014294167