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Maturity assessment of social customer knowledge management (sckm) using fuzzy expert system
Lak, Behzad; Rezaeenour, Jalal - In: Journal of business economics and management 19 (2018) 1, pp. 192-212
Organizations which provide electronic services do not have a logically structured strategy for implementing Customer Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear understanding of their maturity level and find their future...
Persistent link: https://www.econbiz.de/10012174745
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.; Hartleb, Vivian; Blut, Markus - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
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The new influence of social media
Krishnamurthi, Lakshman; Gopinath, Shyam - In: Kellogg on marketing, (pp. 307-318). 2010
Persistent link: https://www.econbiz.de/10008664276
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The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli - In: International journal of internet marketing and … 6 (2010) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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Managing a hotel's image on TripAdvisor
O'Connor, Peter - In: Journal of hospitality marketing & management 19 (2010) 7, pp. 754-772
Persistent link: https://www.econbiz.de/10008701700
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The impact of virtual worlds on word-of-mouth : improving social networking and servicescape in the hospitality industry
Kim, Jungsun; Hardin, Andrew - In: Journal of hospitality marketing & management 19 (2010) 7, pp. 735-753
Persistent link: https://www.econbiz.de/10008701701
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134