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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

Brand personality scale : how do Indian consumers interpret the personality dimensions?

Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47

Persistent link: https://www.econbiz.de/10011492968

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321

Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678

Sport brands : brand relationships and consumer behavior

Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012597271

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012313575

Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil

Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

Persistent link: https://www.econbiz.de/10013272780

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982