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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Climate change
29,017
Klimawandel
27,450
Social Web
20,147
Social web
20,113
Online-Marketing
12,856
Internet marketing
12,633
Welt
10,903
World
10,780
Soziale Beziehungen
8,247
Social relations
8,246
Konsumentenverhalten
7,280
Consumer behaviour
7,273
Klimaschutz
6,604
Treibhausgas-Emissionen
6,522
Greenhouse gas emissions
6,515
Climate protection
6,317
climate change
5,575
Theorie
5,467
Theory
5,349
Soziales Netzwerk
3,753
Umweltpolitik
3,750
Social network
3,552
Environmental policy
3,497
Electronic Commerce
3,202
E-commerce
3,005
Viral marketing
2,841
Virales Marketing
2,840
Relationship marketing
2,825
USA
2,666
United States
2,639
Online-Handel
2,606
Online retailing
2,602
Deutschland
2,330
Sustainable development
2,313
Markenführung
2,302
Brand management
2,292
Nachhaltige Entwicklung
2,289
Internet
2,271
Germany
2,235
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13
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11
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Harrigan, Paul
17
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Hajli, Nick
8
Thaichon, Park
8
Verlegh, Peeter
8
Conduit, Jodie
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Ritschel, Falk
7
Ruyter, Ko de
7
Stock-Homburg, Ruth
7
Straker, Karla
7
Vrontis, Demetris
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Schumann, Jan Hendrik
6
So, Kevin Kam Fung
6
Theobald, Elke
6
Thrassou, Alkis
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Verhoef, Peter C.
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
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IGI Global
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American Marketing Association
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De Gruyter Oldenbourg
2
Haufe-Lexware GmbH & Co. KG
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arbeiterwohlfahrt Bezirksverband Oberbayern
1
Deutsche Gesellschaft für Internationale Zusammenarbeit
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Johann Heinrich von Thünen-Institut
1
NetLibrary, Inc
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Technische Universität Dresden
1
Universität Mannheim
1
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1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
123
Journal of retailing and consumer services
91
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of internet marketing and advertising : IJIMA
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The journal of product & brand management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of strategic marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Technological forecasting & social change : an international journal
24
The journal of services marketing
24
Journal of internet commerce
22
Business horizons
21
International journal of hospitality management
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
19
Journal of service management
18
The journal of business & industrial marketing
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Asia Pacific journal of marketing and logistics
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The service industries journal
16
Tourism management : research, policies, practice
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Journal of marketing communications
15
Journal of hospitality marketing & management
14
International journal of electronic commerce : IJEC
13
Journal of electronic commerce research : JECR
13
Journal of marketing management : MM
13
International journal of contemporary hospitality management
12
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ECONIS (ZBW)
2,818
EconStor
3
USB Cologne (EcoSocSci)
3
OLC EcoSci
1
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1
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10
of
2,825
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date (oldest first)
1
"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna
;
Ehrenhard, Michel L.
;
Broek, Tijs van den
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
Saved in:
2
An analytical journey towards big data
Phillips-Wren, Gloria
;
Hoskisson, Angela
- In:
Journal of decision systems
24
(
2015
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
Saved in:
3
Social networking : how small organisations are using Facebook and
Twitter
in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
4
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
5
Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.
;
Bacon, Scott D.
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
Saved in:
6
Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten
;
Beck, Roman
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
Saved in:
7
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
8
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
9
Personalizing
Twitter
communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
10
A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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