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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Creating new clients : marketing and selling professional services
Walker, Kevin; Ferguson, Cliff; Denvir, Paul - 1998 - 1. publ.
Persistent link: https://www.econbiz.de/10000663825
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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Creating a revenue advantage through sales and marketing excellence
Warner, John (contributor) - In: Value creation : strategies for the chemical industry, (pp. 269-279). 2006
Persistent link: https://www.econbiz.de/10003222280
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A customer-centric approach to sales and marketing
Bästlein, Sönke; Pfander, Jan-Philipp - In: Value creation : strategies for the chemical industry, (pp. 163-172). 2001
Persistent link: https://www.econbiz.de/10001622518
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It's all about customers : the perfect way to grow your business through marketing, sales and service
Frazer-Robinson, John - 1999 - 2nd ed
Persistent link: https://www.econbiz.de/10001390756
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Managing Conflicts between Marketing and Sales : Customer Acquisition in Business Markets
Rubel, Olivier - 2019
Conflicts between marketing and sales functions concerning customer acquisition process in business-to-business firms … hurt profits. Marketing claims that sales disregards qualified leads; sales questions lead quality. To address such … marketing and sales interact? When does a decentralized structure erode profits compared to a centralized structure? We propose …
Persistent link: https://www.econbiz.de/10012858731
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Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin; Woodcock, Neil - In: Journal of business-to-business marketing 28 (2021) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301