"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--

The purpose of this paper is to provide an explanation of factors influencing customer satisfaction and trust towards the vendor in m-commerce. The study sample consists of 200 respondents. Data were analyzed by employing multiple regression analysis. This paper has applied the service quality...

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--Provided by publisher.