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~subject:"Beziehungsmarketing"
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The Consent Burden in Consumer...
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Beziehungsmarketing
Consumer behaviour
82,056
Konsumentenverhalten
79,575
Marketingmanagement
16,954
Marketing management
16,368
Online-Marketing
12,962
Internet marketing
12,852
Theorie
11,339
Theory
11,173
Relationship marketing
10,717
Brand management
8,824
Markenführung
8,776
Social Web
8,384
Social web
8,376
Brand image
7,062
Markenimage
7,030
Online-Handel
6,183
USA
6,175
Online retailing
6,170
United States
5,900
Customer satisfaction
5,809
Deutschland
5,794
Kundenzufriedenheit
5,647
Marketing
5,525
Germany
5,457
Electronic Commerce
4,989
Werbewirkung
4,802
Advertising effects
4,752
E-commerce
4,741
Brand
4,570
Markenartikel
4,563
Service quality
4,454
Einzelhandel
4,424
Dienstleistungsqualität
4,408
Retail trade
4,373
Advertising
4,327
Werbung
4,298
Verbraucherverhalten
3,576
Viral marketing
3,485
Virales Marketing
3,484
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Graue Literatur
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Case study
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Fallstudie
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Ratgeber
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Guidebook
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Bibliografie enthalten
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Bibliography included
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Lehrbuch
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Handbook
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Handbuch
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Han, Heesup
40
Hollebeek, Linda D.
37
Kumar, V.
36
Verhoef, Peter C.
31
Mattila, Anna S.
29
Bruhn, Manfred
26
Loureiro, Sandra Maria Correia
25
Homburg, Christian
24
Huber, Frank
24
Klaus, Philipp
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Bang, Nguyen
18
Bauer, Hans H.
18
Grewal, Dhruv
18
Ahn, Jiseon
17
Herrmann, Andreas
17
Lemon, Katherine N.
17
Neslin, Scott A.
17
Quach, Sara
17
Usman, Osly
17
Balaji, M. S.
16
Gil Saura, Irene
16
Karjaluoto, Heikki
16
Khan, Imran
16
Malthouse, Edward C.
16
Mittal, Vikas
16
Schramm-Klein, Hanna
16
So, Kevin Kam Fung
16
Foscht, Thomas
15
Harrigan, Paul
15
Hyun, Sunghyup Sean
15
Rahman, Zillur
15
Roy, Sanjit
15
Schumann, Jan Hendrik
15
Sesé, F. Javier
15
Swoboda, Bernhard
15
Vrontis, Demetris
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
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American Marketing Association
10
Springer Fachmedien Wiesbaden
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IGI Global
9
Information Resources Management Association
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
AMACOM
2
De Gruyter Oldenbourg
2
Erich-Schmidt-Verlag <Berlin>
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
NetLibrary, Inc
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
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Journal of retailing and consumer services
471
Journal of business research : JBR
401
International journal of hospitality management
173
The journal of services marketing
120
Industrial marketing management : the international journal for industrial and high-tech firms
114
The journal of product & brand management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
93
The journal of brand management : an international journal
87
Cogent business & management
81
Psychology & marketing
78
Journal of hospitality marketing & management
76
Asia Pacific journal of marketing and logistics
73
The service industries journal
73
International journal of contemporary hospitality management
72
Journal of retailing
71
Journal of travel and tourism marketing
70
SpringerLink / Bücher
70
European journal of marketing : EJM
62
Marketing intelligence & planning
60
Journal of marketing
59
Journal of service management
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
International journal of internet marketing and advertising : IJIMA
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Services marketing quarterly
55
The international review of retail, distribution and consumer research
55
The journal of business & industrial marketing
55
International journal of retail & distribution management
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of service research : JSR
50
Tourism management : research, policies, practice
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
International journal of electronic customer relationship management : IJECRM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Business horizons
43
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
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ECONIS (ZBW)
10,659
EconStor
7
USB Cologne (EcoSocSci)
7
OLC EcoSci
6
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
3
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
8
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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9
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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10
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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